New students are easy to get and easy to lose.
A studio runs on regulars, but most new students drift off before the habit sticks. Susanoo answers every inquiry, books the first class, and follows up so new students keep coming back.
Built for yoga and Pilates studios that lose new students to a desk nobody can answer mid-class.
Free, 15 minutes. You leave with a map of where your studio is losing bookings, even if you never hire us.
Live in 10 business days. We take on a limited number of studios a month.
The Problem
Small businesses answer only about 37.8% of their inbound calls on average.
Every member who fades out is a spot you have to fill from scratch.
What We Do
- Answers every lead.
- Books the class.
- Follows up so they stay.
Sound familiar?
Someone asks about a beginner class, does not hear back quickly, and tries a different studio instead.
A new student comes once, never gets a follow-up, and never returns to build a routine.
You are teaching back-to-back classes, so inquiries and bookings sit unanswered until you are free.
What the 2026 data shows
Why studios are losing new students in 2026
We pulled the 2026 numbers on call response, speed to lead, and no-shows. Demand is surging, but the studios on a single desk cannot capture it.
37.8%
of inbound calls to small businesses get answered on average, so most new-student inquiries hit voicemail.
78%
of customers buy from the business that responds first, so the studio that answers fast wins the new client.
8x
higher conversion when you reach a lead within the first five minutes, the window a teacher-owner cannot hit mid-class.
+66%
growth in Pilates bookings in 2025, the most-booked workout for the third year running, with yoga up 28%.
33%
no-show rate at one studio that booked 15 per class but averaged 10, the empty spots a waitlist could have filled.
$19.2B
the size of the Pilates and yoga studios market in 2025, which contracted about 2% as studios held above 37,000.
- Mid-class
The desk is busy or closed.
Most inquiries arrive while the desk is teaching, cleaning, or closed. Across small businesses, only about 38% of inbound calls get answered, and a new lead asking about an intro offer usually hangs up and books somewhere else.
- Within minutes
Speed to the new lead is the whole game.
A first-timer texting at 9pm expects a near-immediate reply, and 78% of customers buy from whoever responds first. A teacher-owner cannot answer mid-class, so the lead goes cold before anyone follows up the next morning.
- Every miss
A full schedule is not a full room.
No-shows and late cancels quietly drain revenue. One studio booked 15 per class but averaged 10, a 33% no-show rate, and empty reformer or mat spots a waitlist could have filled are lost income every week.
- The market
More studios chasing the same members.
Demand is surging, but the market contracted about 2% in 2025 while the number of studios held above 37,000, so every missed inquiry and every empty spot hurts more than it used to.
The fix
How the Susanoo team and AI fix it
An AI employee answers and books, a managed team runs the follow-up and your listing, all under one price.
AI employee
Picks up and books, live on the call
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Every inquiry, answered.
Answers every call, text, web form, and Google message 24/7, so a first-timer asking about an intro offer at 9pm or during a packed class gets an instant, on-brand reply instead of voicemail.
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Booked on the line.
Captures the goal, any injury or pregnancy notes, and preferred times, then books the intro class or first reformer session directly into your schedule and confirms it, no front-desk relay needed.
Managed team
Runs the follow-up and your listing
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Nobody slips.
Works your waitlist and your no-shows: reminders go out before class, freed-up spots get offered to waitlisted clients automatically, and slow-to-rebook students get nudged so reformers and mats run full.
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Reputation, handled.
Recovers the prospect who went quiet, re-engages lapsed members, and prompts happy clients for the Google reviews that decide whether the next searcher walks in.
- Every inquiry answered, 24/7
- The first class booked on the spot
- Follow-up so they keep coming back
- A real person on your account
Your studio, 30 days from now.
- Every inquiry answered, even mid-class and after hours.
- First classes booked while the new student is still motivated.
- New students followed up with, so they build the habit and stay.
- Fewer no-shows, with the empty spots filled from your waitlist.
- And you on the mat teaching, not stuck at the desk.
The difference
What changes when the whole studio runs as one system
Most studios run on a phone, a schedule, and good intentions. Here is the gap between that and one connected system, across everything that brings students in.
- The phone Only about 38% of inbound calls get answered. Every call answered, day or night.
- Speed A reply the next morning lands after they have tried another studio. First to answer, and 78% of customers book with whoever responds first.
- Follow-up New students come once and never get a follow-up. Persistent follow-up until they build the habit or clearly say no.
- Your students Drop-ins, no record, no reason to return. A CRM that remembers every student and returns about $8.71 for every $1.
- Marketing Quiet leads and lapsed members go cold. Nurtured students spend about 47% more.
- Reputation 47% of people skip a business with under 20 reviews. A review requested after a great class, and replies handled.
- Online presence Hard to find, while 81% of buyers research online first. Found first, with a complete profile that earns about 7x the clicks.
- Brand A scattered, inconsistent look across every channel. One consistent brand, worth up to 23-33% more revenue.
- Scaling The setup breaks the day you add a class or a second location. One system that runs the same in every location.
See it in action
We do, and beginners are very welcome. I can book you into our intro flow class, I have Saturday at 9am or Monday at 6pm. Which works?
Booked for Saturday at 9am. I have your name and number and will text you what to bring and a reminder. See you on the mat.
The math
A whole team for less than the cost of one employee.
Everything that turns new students into regulars, under one price.
- AI receptionist that answers and books, 24/7
- A managed team running follow-up, reminders, and waitlist fill
- Reviews requested after a great class, your Google profile kept current
- A CRM that remembers every student and class
- Your listings and online presence, handled
- Reporting, plus a dedicated Account Executive
Hire it out
- Studio coordinator Source: Glassdoor (USD)Payscale (CAD) $39,000$40,000
- Front-desk receptionist Source: Glassdoor (USD)Payscale (CAD) $42,000$37,000
- Follow-up and marketing Source: Glassdoor (USD)Payscale (CAD) $66,000$51,000
$147,000$128,000 a year
Susanoo
$48,000 a year
One subscription. The AI employee and the managed team, all of it.
Less than one of those salaries, and it never misses a lead.
The honest comparison
Why not just hire it out?
The honest comparison with the other ways studios try to cover the phone.
Hire a front-desk hire
A salary plus benefits, gone by close, and still no coverage for the nights and weekends when new students reach out.
Use an answering service
Takes a message and hands you a callback list. It does not capture the new student or book the first class.
Susanoo
Answers every inquiry in seconds 24/7, captures the new student, and books the first class. Then the managed team follows up so they come back.
Plugs into the tools you already run
Phone and SMS
Every call answered and every text replied to, even mid-class.
Online booking
Intro classes booked into your real schedule, with no double-booking.
CRM and lead inbox
Every new-student inquiry and web form caught the second it lands.
Reviews
A review request after a great class, and replies to the ones you get.
Your risk, removed
The Promise
Install Guarantee
Your basics go live in 10 business days, or billing pauses until they are. And within 90 days, if it is not right for your business, we rebuild it at no charge until it is.
Always-On Promise
A real person on your account responds fast. Your customers get an instant reply, day or night.
What happens next
From call to live in 10 business days.
- Day 0
Discovery Call, 15 minutes
We map where your business is losing bookings and exactly what we would build to stop it.
- 10 business days
We build and install
We connect it to the tools you already use and get your basics live in 10 business days. If we miss it, billing pauses until they are live.
Billing pauses until live - Ongoing
We run it with you
A dedicated Account Executive tunes it and reports, and within 90 days we rebuild anything that is not right for your business.
90-day rebuild guarantee
Turn new students into regulars.
- A map of where your studio is leaking new students, with the dollars attached to each gap.
- A specific plan for what we would build, end to end.
- The math against hiring, one price versus the roles you would staff.
The students you answer slowly try the studio across town, every day. We take on a limited number of studios a month, each with a dedicated Account Executive.