A pest problem is an emergency. A missed call is a lost customer.
When someone finds termites or a nest, they call the first company that picks up. Susanoo answers on the first ring, books the treatment, and keeps your quarterly clients on schedule.
Built for one and two-location pest control companies that win the job by answering first.
Free, 15 minutes. You leave with a map of where your business is losing jobs, even if you never hire us.
Live in 10 business days. We take on a limited number of businesses a month.
The Problem
Over half of homeowners decide on a pest control provider within four hours of reaching out.
People want pests gone today, so they call down the list until someone picks up.
What We Do
- Answers every call.
- Books the treatment.
- Brings them back.
Sound familiar?
Someone spots a wasp nest by the door and calls three companies. The one that answers gets the job. The other two never knew they called.
A customer's quarterly treatment was due in March. Nobody reminded them. By the time they call back, the ants are inside.
The after-hours panic calls go to voicemail and you find them in the morning, already gone cold.
What the 2026 data shows
Why pest control companies are losing work in 2026
We pulled the 2026 numbers on speed, channels, reviews, and recurring revenue. Demand is up, but the high-intent calls slip when the office cannot answer fast.
4 hrs
the window inside which over half of homeowners decide on a pest control provider after reaching out.
70%
of homeowners want multiple ways to reach you, phone, text, chat, and email, so one channel is not enough.
64%
of homeowners only consider companies with four-star reviews or higher, so reputation gates the shortlist.
85%
of industry revenue comes from recurring plans, yet only about 10 to 14% of homeowners subscribe.
36.8%
of companies say a shortage of technicians is constraining their growth, so spare staff to chase the phone is scarce.
$13.4B
in pest control service revenue in 2025, up 6% year over year, so the demand is there to capture.
- Within the hour
Speed decides the job before quality does.
Over half of homeowners pick a provider within four hours of reaching out, so the first company that answers and books usually wins. A call that goes to voicemail during a route is a job handed to a competitor.
- The rush
Demand is seasonal and spiky.
Ant, wasp, termite swarm, and rodent calls all surge at once, and a small office cannot answer every line during the rush. The calls you miss in peak weeks are the highest-value calls of the year.
- Every channel
Homeowners expect more than a phone number.
70% want phone, text, chat, and email, and they check your reviews before they ever call. 64% only consider companies rated four stars or higher, so a thin profile removes you from the shortlist.
- Every miss
Recurring revenue is the business.
Recurring plans drive 85% of industry revenue, yet only roughly 10 to 14% of homeowners subscribe. Without consistent follow-up, one-time treatments never convert into year-round contracts.
The fix
How the Susanoo team and AI fix it
An AI employee answers and books across every channel, a managed team runs the follow-up and your reviews, all under one price.
AI employee
Picks up and books, live on the call
-
Every call, answered.
Picks up phone, text, chat, and web the moment a homeowner reaches out, 24/7 including the seasonal rush and after hours, so the wasp emergency that comes in mid-route gets a live response instead of voicemail.
-
Booked in four hours.
Captures the pest, the address, and the urgency, then offers real times and books the treatment while the homeowner is still deciding, which is what wins inside the four-hour window.
Managed team
Runs the follow-up and your listing
-
One-time into recurring.
Keeps working leads and past customers, reminding, re-quoting, and pitching year-round protection, which grows the recurring base that drives most of the revenue.
-
Reputation, handled.
Confirms appointments, re-books cancellations, and requests reviews after service, protecting the four-star reputation that 64% of homeowners screen for.
- Every call answered, 24/7
- Booked while the customer is on the line
- A review requested after every service
- A real person on your account
Your business, 30 days from now.
- Every urgent call answered, even at the peak of the season.
- Phone, text, and chat all covered, so nothing sits unread.
- One-time treatments turning into year-round contracts.
- Reviews climbing, so you clear the four-star bar buyers screen for.
- And your techs on the route, not chasing voicemails.
The difference
What changes when the whole business runs as one system
Most pest control companies run on a phone, a route sheet, and good intentions. Here is the gap between that and one connected system, across everything that brings work in.
- The phone Urgent calls ring out mid-route, and most go to voicemail. Every call answered, day or night.
- Speed Half of homeowners decide within four hours, often before you call back. Answered first, and booked inside the four-hour window.
- Channels You answer one channel while 70% want options. Phone, text, chat, and web all run through one system.
- Follow-up One-time treatments never convert to plans. Quotes and past customers worked toward recurring contracts.
- Your customers No record of the pest, the address, or the visit. A CRM that remembers every property and treatment.
- Reputation 64% skip companies under four stars. A review requested after every service, and replies handled.
- Online presence A thin profile loses you before the call. A complete Google profile kept current.
- Brand A scattered, inconsistent look across every channel. One consistent brand across phone, web, and reviews.
- Scaling The setup breaks the day you add a second location. One system that runs the same in every location.
See it in action
That can be serious, so let's move fast. We have an inspection slot tomorrow morning, and the inspection fee goes toward treatment if you need it. Want me to book it?
Booked for 9am. I have your address and number, and I will text a reminder tonight. You are set.
The math
A whole team for less than the cost of one employee.
Everything that keeps a pest control business booked, under one price.
- AI receptionist that answers and books across phone, text, and chat, 24/7
- A managed team running follow-up, reminders, and recurring-plan conversion
- Reviews requested after every service, your Google profile kept current
- A CRM that remembers every property and treatment
- Your listings and online presence, handled
- Reporting, plus a dedicated Account Executive
Hire it out
- Dispatcher Source: Glassdoor (USD)Payscale (CAD) $60,000$56,000
- Front-desk receptionist Source: Glassdoor (USD)Payscale (CAD) $42,000$37,000
- Follow-up and marketing Source: Glassdoor (USD)Payscale (CAD) $66,000$51,000
$168,000$144,000 a year
Susanoo
$48,000 a year
One subscription. The AI employee and the managed team, all of it.
Less than one of those salaries, and it never misses a call.
The honest comparison
Why not just hire it out?
The honest comparison with the other ways pest control companies try to cover the phone.
Hire a receptionist
A salary plus benefits, out some days, gone by 6pm, and still nothing for the seasonal rush or after hours.
Use an answering service
Takes a message and hands you a callback list. It does not book the treatment or pitch the recurring plan.
Susanoo
Answers every channel 24/7, captures the pest and urgency, and books the treatment. Then the managed team converts one-time jobs into contracts.
Plugs into the tools you already run
Phone and SMS
Phone, text, and chat all answered the moment a homeowner reaches out, day or night.
Calendar and scheduling
Treatments and quarterly visits booked into your real route availability.
CRM and lead inbox
Every lead caught across channels, with the pest, address, and urgency on record.
Google Business Profile
The calls and messages off your map listing caught, and reviews kept current.
Your risk, removed
The Promise
Install Guarantee
Your basics go live in 10 business days, or billing pauses until they are. And within 90 days, if it is not right for your business, we rebuild it at no charge until it is.
Always-On Promise
A real person on your account responds fast. Your customers get an instant reply, day or night.
What happens next
From call to live in 10 business days.
- Day 0
Discovery Call, 15 minutes
We map where your business is losing jobs and exactly what we would build to stop it.
- 10 business days
We build and install
We connect it to the tools you already use and get your basics live in 10 business days. If we miss it, billing pauses until they are live.
Billing pauses until live - Ongoing
We run it with you
A dedicated Account Executive tunes it and reports, and within 90 days we rebuild anything that is not right for your business.
90-day rebuild guarantee
Answer first. Win the job.
- A map of where your business is leaking jobs, with the dollars attached to each gap.
- A specific plan for what we would build, end to end.
- The math against hiring intake and follow-up staff in a tight labor market, one price versus the roles you would staff.
The calls you miss go to the next company on the list, every day. We take on a limited number of businesses a month, each with a dedicated Account Executive.