Quote shoppers go with whoever calls back first.
People shopping for insurance request a few quotes and buy from the first agent who responds with a real answer. Susanoo answers every inquiry the moment it lands, captures what you need to quote, and books the call before a competitor beats you to it.
For independent insurance agencies and brokers who are losing quotes to missed calls, slow web-lead response, and renewals that slip away while the team is buried in service work.
Every call answered, every web lead worked in seconds, and every renewal followed up, so your agency stops losing policies it should have kept.
Built for independent insurance agencies. One flat monthly price, no new hires.
The Problem
The policy goes to the first agent who answers, not the best quote that came late.
What We Do
- Answers every lead.
- Books the quote.
- Follows up till they bind.
Sound familiar?
A prospect requests a quote at night. A competitor calls at 8am. You call at lunch, and they are already signing elsewhere.
You are with a client when three quote requests come in, and they go cold before you can get to them.
Renewal and service calls pile up alongside new quotes, and the new business is what gets missed.
What the 2026 data shows
Why insurance agencies are losing policies in 2026.
After years of rate hikes, shopping is at a record high and loyalty is breaking down. The agency that answers first and follows up hardest keeps the book.
57%
of auto insurance customers shopped their policy in the past year, the highest rate in 19 years, so even loyal clients are now in play.
29%
of insurance customers switched carriers last year, and the renewals you used to keep on autopilot are now up for grabs.
51%
of high-value customers say they will definitely renew, so your best, most-bundled clients are the ones now on the fence.
47%
of policy buyers now purchase through digital channels versus 35% through agents, and the journey starts online before they ever call.
39%
of inbound calls to insurance companies go unanswered, and every missed ring is a quote that walks to the next name on Google.
30%
of those inbound calls are leads, and 22% of those leads convert, so a missed call is a real policy lost.
- At the quote
Shopping is at a record high.
A record 57% of customers shopped their auto policy last year and 29% switched carriers. Even long-time, high-value clients are now in play, and a slow quote loses renewals you used to keep without trying.
- Within minutes
Buyers want an instant answer.
Insurance is one of the worst industries for phone coverage. About 39% of inbound calls go unanswered, and roughly 30% of those calls are leads. Every missed ring at lunch or after 5pm is a prospect calling the next name on Google.
- The first call
Speed to lead decides it.
The first agency to respond usually wins the quote, yet most teams cannot answer fast when a lead comes in. While voicemails pile up, carrier-direct and insurtech competitors answer in seconds and take the policy.
- At renewal
Follow-up falls through the cracks.
Just 51% of high-value customers say they will definitely renew, and 47% of buyers now purchase through digital channels. Without disciplined follow-up on quotes, renewals, and reviews, retention and referral revenue leak out.
The fix
How we plug the leaks.
You get an AI employee that answers and books around the clock, and a managed team that runs the follow-up that wins the renewal.
AI employee
Answers and books, day or night
-
Answers every call and web lead in seconds.
The AI picks up the phone, replies to the form, and texts back instantly, so you stop losing the 39% of calls and the after-hours quote requests that go straight to a competitor.
-
Runs intake and books the quote call.
It captures drivers, home, current coverage, and renewal date, then books the quote call onto a producer calendar while the lead is still hot, so you respond before the competition does.
Managed team
Runs the follow-up and your listing
-
Chases every quote, renewal, and no-show.
The team works outstanding quotes, reminds clients before renewal, recovers missed calls, and re-engages shoppers, targeting the 29% who switch and the high-value clients on the fence.
-
Protects your reviews and your listing.
After a policy binds or a claim is handled, the system requests Google reviews and keeps your Google Business Profile current, so you win the digital shoppers who are now nearly half the market.
- Every call answered, 24/7
- Web leads worked in seconds
- Quote calls booked automatically
- Renewals and reviews followed up
Your agency, 30 days from now.
- Every call and web lead is answered in seconds, day or night.
- Quote requests are worked while they are still hot, before a competitor replies.
- Producers walk into booked quote calls instead of chasing voicemails.
- Renewals and outstanding quotes get followed up without anyone remembering to.
- Your Google reviews and listing keep pulling in the shoppers who start online.
The difference
What changes when the whole practice runs as one system
Most firms run on a phone, a calendar, and good intentions. Here is the gap between that and one connected system, across everything that brings clients in.
- The phone Calls and inquiries go unanswered, and most voicemails are never returned. Every call and message answered, day or night.
- Speed A new lead goes cold within minutes. First to answer, and 78% of customers buy from whoever responds first.
- Follow-up Most inquiries get one reply, then nothing. Persistent follow-up until the prospect books or clearly says no.
- Your clients One-off matters, no record, no reason to return. A CRM that remembers every client and returns about $8.71 for every $1.
- Marketing Leads leak out with no nurture. Nurtured leads make about 47% larger purchases.
- Reputation 47% of people skip a business with under 20 reviews. A review requested after every matter, and replies handled.
- Online presence Hard to find, while 81% of buyers research online first. Found first, with a complete profile that earns about 7x the clicks.
- Brand A scattered, inconsistent look across every channel. One consistent brand, worth up to 23-33% more revenue.
- Scaling The setup breaks the day you add staff or a second office. One system that runs the same across every office.
See it in action
Absolutely, I can get that started for you. Let me grab a few details and set up a quick call with an agent to go over your options. I have today at 3pm or tomorrow at 10am. Which works?
Booked for today at 3pm. I have your name and number and what you are looking to insure, and I will send a reminder. Talk soon.
The math
A whole team for less than the cost of one employee.
Everything your agency needs to answer fast, book quotes, and hold onto renewals, in one flat monthly price.
- AI employee answering calls, texts, and web forms 24/7
- Speed-to-lead engagement that responds while the lead is hot
- Full quote intake booked onto a producer calendar
- Follow-up on every outstanding quote, renewal, and no-show
- Missed-call recovery and instant text-back
- Google review requests and Google Business Profile upkeep
Hire it out
- Insurance service representative Source: Glassdoor (USD)Payscale (CAD) $52,000$47,000
- Front-desk receptionist Source: Glassdoor (USD)Payscale (CAD) $42,000$37,000
- Follow-up and marketing Source: Glassdoor (USD)Payscale (CAD) $66,000$51,000
$160,000$135,000 a year
Susanoo
$48,000 a year
One subscription. The AI employee and the managed team, all of it.
Less than one of those salaries, and it never misses a lead.
The honest comparison
Why not just hire for it?
The usual fixes leave the same gaps, in a labor market where producers and CSRs are hard to hire and keep.
Hire another CSR or receptionist
One person works business hours, takes breaks, and goes home at 5pm, so nights, weekends, and quote rushes still go unanswered.
A call-center or answering service
They take a message but do not run real intake, respond while the lead is hot, or follow up on quotes and renewals, so leads still go cold.
Susanoo
An AI employee plus a managed team answers, runs intake, books, and follows up around the clock, for one flat monthly price.
Plugs into the tools you already run
- Phone and SMS
- CRM and lead inbox
- Calendar and scheduling
- Google Business Profile
Your risk, removed
The Promise
Install Guarantee
Your basics go live in 10 business days, or billing pauses until they are. And within 90 days, if it is not right for your firm, we rebuild it at no charge until it is.
Always-On Promise
A real person on your account responds fast. Your customers get an instant reply, day or night.
What happens next
From call to live in 10 business days.
- Day 0
Discovery Call, 15 minutes
We map where your firm is losing leads and exactly what we would build to stop it.
- 10 business days
We build and install
We connect it to the tools you already use and get your basics live in 10 business days. If we miss it, billing pauses until they are live.
Billing pauses until live - Ongoing
We run it with you
A dedicated Account Executive tunes it and reports, and within 90 days we rebuild anything that is not right for your firm.
90-day rebuild guarantee
Call back first. Write the policy.
- A clear map of where your leads leak today and the rough premium those gaps are costing you.
- A concrete plan for how calls, texts, web forms, and quote requests get answered and booked.
- The math versus hiring receptionists, CSRs, or producers in a tight insurance labor market.
You are paying for leads and renewals you are already losing to a missed call or a slow reply. We close that gap, so the policies you should have kept stay on your book.