The client hires the first firm that picks up. Make sure it is yours.
People with a legal problem call firm after firm until someone answers, and then they stop. Susanoo answers every call, captures the intake, and books the consult before the next firm even calls back.
For solo attorneys and small to mid-sized firms that win business by phone and online, where every missed call is a case that signs with a competitor instead.
Answer every caller, respond in seconds, and book the consultation, so the firm that responds first is yours.
Built for law firms that cannot afford to miss the call that becomes a case.
The Problem
Reply slow and the case is signed somewhere else before you call back.
What We Do
- Answers every lead.
- Books the consult.
- Follows up till they sign.
Sound familiar?
A potential client calls during a hearing, gets your voicemail, and hires the next firm on their list before you are out of court.
An after-hours inquiry sits until morning, and by then they have already retained someone who answered.
Your staff cannot answer every call during a busy day, so intakes, and cases, slip away.
What the 2026 data shows
Why firms lose cases before the first meeting
The work of winning a client now happens in the first hour, on the phone and online, while your attorneys are busy with the clients you already have.
78%
of legal clients hire the first lawyer or firm that responds, so the case is won on speed to the inquiry.
35%
of calls to firms go completely unanswered during business hours, and most callers will not leave a voicemail.
$200,000
and 46 clients a year is what a five-hour delay in responding can cost a firm.
2.6%
is all the legal sector converts on inbound calls, so most callers never become clients.
79%
of clients expect a response within 24 hours, a window most firms quietly miss.
65%
of clients say former client reviews are an important factor when they choose who to hire.
- During business hours
The phone rings and no one picks up.
Attorneys are in court, in meetings, or with clients, so roughly one in three calls goes completely unanswered. Most callers will not leave a voicemail. They simply call the next firm on the list.
- Within the hour
The first to respond gets hired.
A person with a legal problem contacts several firms at once and tends to retain whoever responds first. If your callback comes hours later, the matter is already signed somewhere else.
- At the front door
The phone leaks the most leads.
About six in ten inquiries arrive by phone, yet the legal sector converts only about 2.6 percent of inbound calls. The channel that brings the most cases is the one that drops the most.
- After the click
Reviews decide it before you speak.
Nearly all legal consumers read ratings and reviews before reaching out, and most weigh former client reviews heavily. A thin or unmanaged Google profile loses cases you never even hear about.
The fix
A new employee and a team behind it
You get an AI employee that answers and runs intake the moment an inquiry lands, plus a managed team that handles the follow-up, the booking, and your reputation.
AI employee
Answers and runs intake, day or night
-
Answers every call, form, and text 24/7
It picks up on the first ring at any hour, so the one in three calls that now go unanswered get a live, professional response instead of voicemail. Anything that needs a human is passed straight to the team.
-
Runs intake and books the consultation
It captures the matter type, conflicts basics, and contact details in a structured intake, then books the consultation onto your calendar, so a qualified caller becomes a scheduled meeting in one conversation.
Managed team
Runs the follow-up and your reputation
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Chases unsigned leads and missed consultations
Follow-up sequences pursue prospects who did not sign and consultations that did not show, by text and call, so the leads you already paid to generate do not quietly leak away.
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Keeps your reviews and listing strong
The team requests reviews from satisfied clients and keeps your Google Business Profile current and active, so the consumers who read reviews before hiring find a profile that earns the call.
- Every call answered, 24/7
- Replies in seconds, not hours
- Intake and booking, done
- Reviews kept current
Your firm, 30 days from now.
- Every call is answered, in court or after hours.
- New inquiries get a reply in seconds, not the next day.
- Consultations land on the calendar while you work.
- Unsigned leads and no-shows get chased without you lifting a finger.
- Your Google profile fills with fresh reviews from happy clients.
The difference
What changes when the whole practice runs as one system
Most firms run on a phone, a calendar, and good intentions. Here is the gap between that and one connected system, across everything that brings clients in.
- The phone Calls and inquiries go unanswered, and most voicemails are never returned. Every call and message answered, day or night.
- Speed A new lead goes cold within minutes. First to answer, and 78% of customers buy from whoever responds first.
- Follow-up Most inquiries get one reply, then nothing. Persistent follow-up until the prospect books or clearly says no.
- Your clients One-off matters, no record, no reason to return. A CRM that remembers every client and returns about $8.71 for every $1.
- Marketing Leads leak out with no nurture. Nurtured leads make about 47% larger purchases.
- Reputation 47% of people skip a business with under 20 reviews. A review requested after every matter, and replies handled.
- Online presence Hard to find, while 81% of buyers research online first. Found first, with a complete profile that earns about 7x the clicks.
- Brand A scattered, inconsistent look across every channel. One consistent brand, worth up to 23-33% more revenue.
- Scaling The setup breaks the day you add staff or a second office. One system that runs the same across every office.
See it in action
I am sorry that happened, and yes, we can help. Let's set up a consultation with one of our attorneys. I have tomorrow at 11am or 2pm. Which works for you?
Booked for tomorrow at 2pm. I have your name, number, and a few details about what happened, and I will send a confirmation and a reminder. We will take it from here.
The math
A whole team for less than the cost of one employee.
One flat monthly price covers the work of a front desk, an intake clerk, and a marketer, configured to your practice areas.
- Every call, form, and text answered 24/7
- Instant response across phone, SMS, and web
- Structured intake with matter type and conflicts basics
- Consultations booked straight onto your calendar
- Follow-up that chases unsigned leads and no-shows
- Review requests and an active Google Business Profile
Hire it out
- Legal intake specialist Source: Glassdoor (USD)Payscale (CAD) $55,000$50,000
- Front-desk receptionist Source: Glassdoor (USD)Payscale (CAD) $42,000$37,000
- Follow-up and marketing Source: Glassdoor (USD)Payscale (CAD) $66,000$51,000
$163,000$138,000 a year
Susanoo
$48,000 a year
One subscription. The AI employee and the managed team, all of it.
Less than one of those salaries, and it never misses a lead.
The honest comparison
Why not just hire it out the usual way
The common fixes each cover one gap and leave the others open. Here is how they compare.
A traditional answering service
It takes a message and stops there. It does not run intake, book the consultation, follow up, or manage your reviews, so the lead still cools before you call back.
Hiring a receptionist and an intake clerk
Two salaries that still go home at five, take vacations, and cannot cover nights or weekends, which is exactly when many legal problems surface.
Susanoo
One flat monthly price for 24/7 answering, instant response, structured intake, booking, follow-up, and review management, all working together.
Plugs into the tools you already run
- Phone and SMS
- CRM and lead inbox
- Calendar and scheduling
- Google Business Profile
Your risk, removed
The Promise
Install Guarantee
Your basics go live in 10 business days, or billing pauses until they are. And within 90 days, if it is not right for your firm, we rebuild it at no charge until it is.
Always-On Promise
A real person on your account responds fast. Your customers get an instant reply, day or night.
What happens next
From call to live in 10 business days.
- Day 0
Discovery Call, 15 minutes
We map where your firm is losing leads and exactly what we would build to stop it.
- 10 business days
We build and install
We connect it to the tools you already use and get your basics live in 10 business days. If we miss it, billing pauses until they are live.
Billing pauses until live - Ongoing
We run it with you
A dedicated Account Executive tunes it and reports, and within 90 days we rebuild anything that is not right for your firm.
90-day rebuild guarantee
Answer first. Win the client.
- A clear map of where your firm is losing cases, measured against how clients actually choose.
- A specific build plan for 24/7 coverage, instant response, intake, booking, follow-up, and reviews.
- The math against hiring, with recovered revenue from leads you are missing today.
Every unanswered call is a client who is already dialing the next firm. We make sure that firm is yours.