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The lead goes to the agent who answers first. Usually that is not you.

Buyers and sellers call the first agent who picks up, and you are out showing homes when they do. Susanoo answers every lead the moment it lands, books the showing or the call, and follows up until they commit.

Built for solo agents and teams that live and die by speed to the lead.

Book a Discovery Call

Free, 15 minutes. You leave with a map of where your business is losing leads, even if you never hire us.

Live in 10 business days. We take on a limited number of agents a month.

The Problem

78% of buyers work with the first agent who responds to them.

Most buyers pick the first agent who responds, so a slow reply is a client you never meet.

What We Do

  • Answers every lead.
  • Books the showing.
  • Follows up till they commit.

Sound familiar?

A buyer fills out a form on your listing at 8pm. You see it the next morning. They already booked a showing with someone else.

You are mid-showing when three leads come in. By the time you are free, two have moved on.

Your follow-up is whatever you remember to do between appointments, so good leads slip through the cracks.

What the 2026 data shows

Why agents are losing deals in 2026

We pulled the 2026 numbers on speed to lead, follow-up, and the buyers who use an agent. The inquiries are there, but they slip at the moment of first contact and in the weeks of follow-up after.

78%

of buyers work with the first agent who responds, so the deal is won on speed to the lead.

917 min

the average agent takes to respond to a new lead, more than 15 hours after it lands.

21x

more likely a lead enters the sales process when you reach it within 5 minutes instead of 30.

48%

of agents never follow up on a lead at all, and most who do stop after one or two tries.

80%

of sales happen between the fifth and twelfth contact, so the long follow-up is where deals close.

88%

of buyers used an agent in 2025, so being chosen comes down to who answers and follows up.

  1. Within the hour

    First to answer wins the client.

    Buyers and sellers inquire from a portal or a sign and book with whoever calls back first, yet the average agent takes more than 15 hours to respond. A lead reached within 5 minutes is far more likely to convert.

  2. After hours

    They shop nights and weekends.

    Buyers reach out when you are showing, in a meeting, or off the clock, and a reply the next morning arrives after they have already booked with someone else.

  3. Every miss

    Each inquiry is worth more now.

    A market starved for affordable inventory means fewer transactions chased by a larger pool of agents, so a missed lead hurts more than it used to.

  4. The long game

    Follow-up is where deals die.

    Most sales close between the fifth and twelfth contact, but 48% of agents never follow up and most quit after one or two attempts, so the money spent on portal leads never turns into closings.

The fix

How the Susanoo team and AI fix it

An AI employee answers and books every lead, a managed team runs the long follow-up, all under one price.

AI employee

Picks up and books, live on the call

  • Every lead, answered.

    Answers every call, text, and portal inquiry in seconds, 24/7, so you are the first agent to respond instead of the one who calls back tomorrow.

  • Qualified and booked.

    Asks the right questions, buy or sell, price range, timeline, and area, then books the showing or consult straight onto your calendar while the lead is still warm.

Managed team

Runs the follow-up and your listing

  • Nobody slips.

    Runs the long follow-up most agents abandon, texting and calling new and aging leads across the many touches it takes to convert, and recovers no-shows with reminders and confirmations.

  • Reputation, handled.

    Requests reviews after a close and keeps your Google Business Profile active, so you get chosen by the buyers and sellers who check you out online before they call.

  • Every lead answered in seconds, 24/7
  • Booked while the buyer is on the line
  • Follow-up until they commit
  • A real person on your account

Your business, 30 days from now.

  • Every lead answered in seconds, even at 8pm and on weekends.
  • Showings and consults landing on your calendar while you work.
  • The long follow-up running on its own, so leads stop aging out.
  • Reviews climbing, so you show up first when clients search.
  • And you out closing instead of stuck chasing the phone.

The difference

What changes when the whole business runs as one system

Most agents run on a phone, a calendar, and good intentions. Here is the gap between that and one connected system, across everything that brings clients in.

  • The phone Leads land in a silent inbox while you are showing homes. Every call and message answered, day or night.
  • Speed The average agent takes more than 15 hours to respond. First to answer, and 78% of buyers work with whoever responds first.
  • Follow-up 48% of agents never follow up, and most stop after one or two tries. Persistent follow-up across the fifth-to-twelfth contact where deals close.
  • Your clients One-time deals, no record, no reason to return. A CRM that remembers every client and returns about $8.71 for every $1.
  • Marketing Portal leads leak out with no nurture. Nurtured leads make about 47% larger purchases.
  • Reputation 47% of people skip a business with under 20 reviews. A review requested after every close, and replies handled.
  • Online presence Hard to find, while 81% of buyers research online first. Found first, with a complete profile that earns about 7x the clicks.
  • Brand A scattered, inconsistent look across every channel. One consistent brand, worth up to 23-33% more revenue.
  • Scaling The setup breaks the day you add an agent or a second team. One system that runs the same as you grow.

See it in action

Hi, I saw your listing on Maple Street. Is it still available and can I see it this week?
AI Agent

It is still available. I can set up a showing this week, I have Thursday at 5pm or Saturday at 11am. Which works better for you?

Saturday at 11 works.
AI Agent

Booked for Saturday at 11am. I have your name and number, and I will text you the address and a reminder beforehand. Talk soon.

The math

A whole team for less than the cost of one employee.

Everything that turns inquiries into closings, under one price.

  • AI receptionist that answers and books every lead, 24/7
  • A managed team running the long follow-up most agents abandon
  • Reviews requested after every close, your Google profile kept current
  • A CRM that remembers every client and inquiry
  • Your listings and online presence, handled
  • Reporting, plus a dedicated Account Executive

Hire it out

  • Inside sales agent Source: Glassdoor (USD)Payscale (CAD) $69,000$53,000
  • Front-desk receptionist Source: Glassdoor (USD)Payscale (CAD) $42,000$37,000
  • Follow-up and marketing Source: Glassdoor (USD)Payscale (CAD) $66,000$51,000

$177,000$141,000 a year

Susanoo

$48,000 a year

One subscription. The AI employee and the managed team, all of it.

Less than one of those salaries, and it never misses a lead.

The honest comparison

Why not just hire it out?

The honest comparison with the other ways agents try to cover the leads.

Hire an ISA

A salary plus benefits, out some days, gone by 6pm, and still nothing for nights or weekends when most leads land.

Use an answering service

Takes a message and hands you a callback list. It does not qualify the lead, book the showing, or follow up.

Susanoo

Answers every lead in seconds 24/7, qualifies, and books the showing. Then the managed team runs the long follow-up until they commit.

Plugs into the tools you already run

Phone and SMS

Every call and text answered in seconds, day or night.

CRM and lead inbox

Every portal lead and web form caught and worked the moment it lands.

Calendar and scheduling

Showings and consults booked into your real availability, with reminders.

Google Business Profile

The calls and messages off your map listing, caught and answered.

Your risk, removed

The Promise

Install Guarantee

Your basics go live in 10 business days, or billing pauses until they are. And within 90 days, if it is not right for your business, we rebuild it at no charge until it is.

Always-On Promise

A real person on your account responds fast. Your customers get an instant reply, day or night.

What happens next

From call to live in 10 business days.

  1. Day 0

    Discovery Call, 15 minutes

    We map where your business is losing leads and exactly what we would build to stop it.

  2. 10 business days

    We build and install

    We connect it to the tools you already use and get your basics live in 10 business days. If we miss it, billing pauses until they are live.

    Billing pauses until live
  3. Ongoing

    We run it with you

    A dedicated Account Executive tunes it and reports, and within 90 days we rebuild anything that is not right for your business.

    90-day rebuild guarantee

Questions

Questions owners ask.

It answers in a natural voice, asks the right questions, and books the showing. Either way the lead gets handled instead of going to voicemail.

Those are the ones you lose now. It answers nights and weekends in a natural voice, when buyers actually shop, so a 9pm inquiry becomes a booked showing instead of a missed call.

Your basics go live in 10 business days, or billing pauses until they are. We need you for the parts only you can answer, how you work your leads, and we handle the build from there.

It runs on the Susanoo platform and connects to the tools you already use for phone, your CRM and lead inbox, calendar, and Google profile. The full list is on the integrations page.

One flat monthly price for an AI employee plus a managed team, less than a single hire who only covers business hours. The Discovery Call lays out the math against staffing the same coverage.

It captures the lead and the details and routes anything it should not handle to you, so you step into a warm, qualified conversation instead of a cold callback.

Answer first. Book the showing.

  • A map of where your business is leaking leads, with the dollars attached to each gap.
  • A specific plan for what we would build across phone, SMS, web, and your CRM.
  • The math against hiring an ISA, a transaction coordinator, or a marketer to do the same coverage.

The leads you answer slowly book with the agent who called back first, every day. We take on a limited number of agents a month, each with a dedicated Account Executive.