You are under a car. The phone is ringing. There goes the job.
Every call you cannot grab is a booked bay handed to the shop down the street. Your agent answers on the first ring, books the work, and logs the vehicle, while your hands stay on the wrench.
Susanoo is an AI receptionist and managed team for auto repair shops. It answers every call day or night, books the bay, captures the year, make, and model, and runs your follow-up and reviews, for less than the cost of one front-desk hire.
Built for independent and multi-bay shops that live and die by the phone.
Free, 15 minutes. You leave with a map of where your shop is losing jobs, even if you never hire us.
Live in 10 business days. We start only 8 new builds a month, each with a dedicated Account Executive.
The Problem
1 in 4 calls to auto shops goes unanswered or mishandled.
Every one is a customer who just called the next shop.
What We Do
- Answers every call.
- Books the job.
- Brings them back.
Sound familiar?
You are torquing a head bolt and the front line lights up. By the time you wipe your hands, it is voicemail, and they have already called the next shop.
A first-time customer calls after six. Nobody is there. They book with whoever picks up in the morning, and it is not you.
Three callers this week just wanted to know if their car was ready. Each one pulled a tech off the floor.
What the 2026 data shows
Why auto shops are losing work in 2026
We pulled the 2026 numbers on demand, labor, cost, and lead response. Demand is up and so is the cost of every booked hour, yet the jobs still slip at the front desk.
12.8 yrs
the average age of cars on US roads in 2025, a record, pushing more vehicles into the prime repair window.
70,000
technician openings projected every year through 2034, so spare staff to chase the phone is scarce.
31%
of shops name the technician shortage their single biggest challenge, so every booked bay matters more.
+6.4%
repair costs year over year in 2025, well above the 2.4% rate of inflation.
+50%
higher average value on estimates approved by text or email versus jobs with no digital authorization.
1 hr
the window after which an online lead is far less likely to ever convert, yet most callbacks come slower.
- Open hours
The front line is the phone.
It goes unanswered while techs are under cars and the advisor is mid walk-in. Most callers who cannot get through just dial the next shop on Google.
- Within the hour
First to answer wins.
A driver with a no-start calls several shops at once and books with whoever responds first.
- After hours
Breakdowns ignore the clock.
Evening and weekend calls pile up against a closed shop, and many high-intent jobs are gone by Monday.
- Every miss
A miss costs more now.
With skilled techs scarce and labor rates climbing, an empty bay or a no-show costs more than it used to, and there is no spare staff to chase leads.
The fix
How the Susanoo team and AI fix it
An AI employee answers and books, a managed team runs the follow-up, all under one price.
AI employee
Picks up and books, live on the call
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Every call, answered.
Answers every call on the first ring, 24/7, including nights, weekends, and the morning rush, so the breakdown you would have missed becomes a booked repair order.
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Booked on the line.
Captures the vehicle, the symptom, and the customer, then books the slot while the driver is still on the line.
Managed team
Runs the follow-up and your listing
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Nobody slips.
Sends reminders and confirmations and recovers no-shows, protecting bay time you cannot afford to waste.
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Reputation, handled.
Keeps your Google Business Profile current and requests a review after every job, so you show up and look trustworthy when drivers search.
- Every call answered, 24/7
- Booked while the driver is on the line
- A review requested after every job
- A real person on your account
Your shop, 30 days from now.
- Every call answered, even at 7am and after close.
- The schedule full, with fewer no-shows eating your bay time.
- Your advisor writing service instead of chasing the phone.
- Reviews climbing, so you show up first when drivers search.
- And you back on the floor, not stuck at the front desk.
The difference
What changes when the whole shop runs as one system
Most shops run on a phone, a calendar, and good intentions. Here is the gap between that and one connected system, across everything that brings work in.
- The phone 1 in 4 calls missed, and most voicemails are never returned. Every call answered, day or night.
- Speed A repair lead goes cold in about an hour. First to answer, and 78% of customers book with whoever responds first.
- Follow-up 20-30% of booked jobs turn into no-shows. Reminders and confirmations cut no-shows 30-50%.
- Your customers One-time jobs, no record, no reason to return. A CRM that remembers every vehicle and returns about $8.71 for every $1.
- Marketing Leads leak out with no follow-up. Nurtured customers spend about 47% more.
- Reputation 47% of drivers skip a shop with under 20 reviews. A review requested after every job, and replies handled.
- Online presence Hard to find, while 81% of buyers research online first. Found first, with a complete profile that earns about 7x the clicks.
- Brand A scattered, inconsistent look across every channel. One consistent brand, worth up to 23-33% more revenue.
- Scaling The setup breaks the day you add a bay or a second location. One system that runs the same in every location.
See it in action
I can get you in. Is this a car you have brought to us before? And what is the year, make, and model?
Got it. I have a diagnostic slot tomorrow at 9 AM, or 1 in the afternoon. Which works better?
Perfect. You're booked for 9 AM. I've got your Camry and the check engine concern noted. See you then.
A simulated sample, not a recording of a real customer.
The math
A whole team for less than the cost of one employee.
Everything that keeps a shop full, under one price.
- AI receptionist that answers and books, 24/7
- A managed team running follow-up, reminders, and no-show recovery
- Reviews requested after every job, your Google profile kept current
- A CRM that remembers every vehicle and customer
- Your listings and online presence, handled
- Reporting, plus a dedicated Account Executive
See everything we run across the whole operation.
Hire it out
- Service advisor Source: Glassdoor (USD)Payscale (CAD) $79,000$41,000
- Front-desk receptionist Source: Glassdoor (USD)Payscale (CAD) $42,000$37,000
- Follow-up and marketing Source: Glassdoor (USD)Payscale (CAD) $66,000$51,000
$187,000$129,000 a year
Susanoo
$48,000 a year
One subscription. The AI employee and the managed team, all of it.
Less than one of those salaries, and it never misses a call.
Every plan and level is published on the pricing page.
The honest comparison
Why not just hire it out?
The honest comparison with the other ways shops try to cover the phone.
Hire a receptionist
A salary plus benefits, out sick some days, gone by 6pm, and still nothing for nights or weekends.
Use an answering service
Takes a message and hands you a callback list. It does not book the job or capture the vehicle.
Susanoo
Answers every call 24/7, captures year, make, and model, and books the slot on the line. Then the managed team runs the follow-up.
Plugs into the tools you already run
Phone and SMS
Every call answered and every text replied to, day or night.
Google Business Profile
The calls and messages that come straight off your map listing, caught.
Calendar and scheduling
Booked into your real bay availability, with no double-booking.
Reviews
A review request after every job, and replies to the ones you get.
Your risk, removed
The Promise
Install Guarantee
If we miss your 10-business-day go-live, you stop paying until you are live. And if it is not right for your shop within 90 days, we rebuild it free until it is.
Always-On Promise
A real person on your account responds fast. Your customers get an instant reply, day or night.
What happens next
From call to live in 10 business days.
- Day 0
Discovery Call, 15 minutes
We map where your shop is leaking jobs and exactly what we would build to stop it.
- 10 business days
We build and install
We connect it to the tools you already use and get your basics live in 10 business days. If we miss it, billing pauses until they are live.
Billing pauses until live - Ongoing
We run it with you
A dedicated Account Executive tunes it and reports, and within 90 days we rebuild anything that is not right for your shop.
90-day rebuild guarantee
See what your shop stops losing.
- A map of where your shop is leaking jobs, with the dollars attached to each gap.
- A specific plan for what we would build, end to end.
- The math against hiring, one price versus the roles you would staff.
The calls you miss go to the shop down the street, every day. We start only 8 new builds a month, each with a dedicated Account Executive. A full front-desk and follow-up team runs $187,000 a year to hire. Susanoo runs it for one subscription, live in 10 business days, or billing pauses until it is.