The lead came in at 2 PM. By 4, they had already bought. From whoever answered first.
Internet leads go cold in minutes, new or used. Your agent replies the second one lands, answers the question, and books the test drive before your competition opens the email.
Built for single-rooftop and group dealerships that lose deals to slow lead response.
Free, 15 minutes. You leave with a map of where your store is losing leads, even if you never hire us.
Live in 10 business days. We take on a limited number of stores a month.
The Problem
Reach a lead within 5 minutes and you are 21x more likely to qualify it.
Answer in minutes and the deal is yours. Answer in hours and they are on the next lot.
What We Do
- Answers every lead.
- Books the test drive.
- Follows up till they sign.
Sound familiar?
A lead fills out the form at 11 PM. Your team sees it at 9 AM. They have already been to two other lots.
Your salespeople are with customers on the floor, so the inbound web leads sit, and sit, and go cold.
You pay for the lead either way. Speed is the only thing that decides who closes it.
What the 2026 data shows
Why dealerships lose deals in 2026
We pulled the 2026 numbers on speed to lead, call handling, and margin. The traffic is there and paid for, but the deals slip at the follow-up.
78%
of customers buy from the business that responds first, and dealerships are won on speed to the lead.
100x
more likely to convert a lead when you reply within 5 minutes instead of 30, the window where deals are won.
70%
of inbound dealership calls are parts and service inquiries, the highest-margin calls you get.
$9.96B
in US dealer ad spend in 2025, a record, so every lead you pay for has to be worked.
$3,135
front-end gross per new vehicle in early 2025, down 14.4% year over year, so every missed deal hurts more.
1 in 3
customer calls to the service drive go unanswered in 2025, not at lunch or after hours, but all day.
- Speed to lead
The first to answer wins the deal.
Most buyers purchase from the business that responds first, yet lead response across the industry drags into days. Every hour of silence hands the deal to the store down the road.
- All day
The phones are leaking your best calls.
In 2025 about a third of customer calls to the service drive go unanswered, not just at lunch or after hours but all day, and parts and service are the highest-margin calls you get.
- After hours
Customers shop when the store is dark.
A large share of website traffic and lead forms land nights and weekends, when no salesperson or BDC rep is there to respond, capture intake, or set the appointment.
- Thin margins
Every missed lead costs more now.
Front-end gross per new vehicle fell to $3,135 in early 2025, down 14.4%, while ad spend hit a record. Most of that paid traffic is wasted at follow-up, not the top of the funnel.
The fix
How the Susanoo team and AI fix it
An AI employee answers and books every lead, sales or service, a managed team works the follow-up, all under one price.
AI employee
First responder, sales and service, 24/7
-
Answered in seconds.
Picks up every sales and service call, web chat, and lead form the moment it lands, day or night, and captures the customer, vehicle of interest, trade, and timeframe, so you are the first responder instead of waiting days.
-
Booked, not just a callback.
Catches the third of service calls going unanswered today, quotes availability, and books the test drive or service appointment straight into the schedule before the floor opens.
Managed team
Works every lead until it closes
-
Nobody slips.
Sends reminders to cut no-shows and chases unworked internet leads across phone and SMS until the customer commits or clearly says no, lifting close rate on traffic you already paid for.
-
Your ad spend, working.
Because record ad dollars only pay off if leads get worked, the team follows up fast and persistently on every paid lead, so more spend turns into delivered units and repair orders.
- Every lead answered in seconds
- The test drive or RO booked
- Follow-up until they commit
- A real person on your account
Your store, 30 days from now.
- Every lead answered in seconds, sales and service, day or night.
- The service drive booked, with the calls that used to ring out captured.
- After-hours web leads turned into set appointments before the floor opens.
- Fewer no-shows, and more of your paid traffic actually worked.
- And your salespeople closing instead of chasing.
The difference
What changes when the whole store runs as one system
Most stores run on a phone, a CRM, and good intentions. Here is the gap between that and one connected system, across everything that brings deals in.
- The phone 1 in 3 service-drive calls go unanswered, all day. Every call answered, day or night.
- Speed An internet lead goes cold in minutes. First to answer, and 78% of customers buy from whoever responds first.
- Follow-up 20-30% of booked appointments turn into no-shows. Reminders and confirmations cut no-shows 30-50%.
- Your customers One-time deals, no record, no reason to return. A CRM that remembers every customer and returns about $8.71 for every $1.
- Marketing Paid leads leak out with no follow-up. Nurtured customers spend about 47% more.
- Reputation 47% of buyers skip a business with under 20 reviews. A review requested after every visit, and replies handled.
- Online presence Hard to find, while 81% of buyers research online first. Found first, with a complete profile that earns about 7x the clicks.
- Brand A scattered, inconsistent look across every channel. One consistent brand, worth up to 23-33% more revenue.
- Scaling The setup breaks the day you add a rooftop or a second store. One system that runs the same in every location.
See it in action
We do, two black F-150 XLTs on the lot right now. Want to come in for a test drive today or tomorrow?
Just texted you pricing and finance options. I have tomorrow at 11 AM or 3:30 PM open, which works?
Booked for 3:30 PM. Your F-150 XLT will be up front and ready.
A simulated sample, not a recording of a real customer.
The math
A whole team for less than the cost of one employee.
Everything that turns paid traffic into booked appointments, under one price.
- AI employee that answers and books every lead, sales and service, 24/7
- A managed team working follow-up, reminders, and no-show recovery
- Reviews requested after every visit, your Google profile kept current
- A CRM that remembers every customer and deal
- Your listings and online presence, handled
- Reporting, plus a dedicated Account Executive
See everything we run across the whole operation.
Hire it out
- BDC representative Source: Glassdoor (USD)Payscale (CAD) $53,000$45,000
- Front-desk receptionist Source: Glassdoor (USD)Payscale (CAD) $42,000$37,000
- Follow-up and marketing Source: Glassdoor (USD)Payscale (CAD) $66,000$51,000
$161,000$133,000 a year
Susanoo
$48,000 a year
One subscription. The AI employee and the managed team, all of it.
Less than one of those salaries, and it answers every lead in seconds.
Every plan and level is published on the pricing page.
The honest comparison
Why not just hire it out?
The honest comparison with the other ways stores try to cover the leads.
Hire a BDC rep
A salary plus benefits, out some days, gone by 6pm, and still nothing for nights or weekends when most leads land.
Use an answering service
Takes a message and hands you a callback list. It does not qualify the lead or book the test drive.
Susanoo
Answers every lead in seconds 24/7, qualifies, and books the appointment. Then the managed team works it until it closes.
Plugs into the tools you already run
Phone and SMS
Every call answered and every text replied to, day or night.
CRM and lead inbox
Every web lead and form caught and worked the second it lands.
Calendar and scheduling
Test drives and service visits booked into your real availability.
Google Business Profile
The calls and messages that come straight off your map listing, caught.
Your risk, removed
The Promise
Install Guarantee
If we miss your 10-business-day go-live, you stop paying until you are live. And if it is not right for your shop within 90 days, we rebuild it free until it is.
Always-On Promise
A real person on your account responds fast. Your customers get an instant reply, day or night.
What happens next
From call to live in 10 business days.
- Day 0
Discovery Call, 15 minutes
We map where your shop is leaking jobs and exactly what we would build to stop it.
- 10 business days
We build and install
We connect it to the tools you already use and get your basics live in 10 business days. If we miss it, billing pauses until they are live.
Billing pauses until live - Ongoing
We run it with you
A dedicated Account Executive tunes it and reports, and within 90 days we rebuild anything that is not right for your shop.
90-day rebuild guarantee
Be the first reply every time.
- A map of where the store is leaking leads, with the dollars attached to each gap.
- A specific plan for what we would build across phone, SMS, web, and your CRM.
- The math against a BDC rep, a receptionist, or an agency, plus the nights and weekends a hired team does not cover.
The leads you answer slowly close at the store down the road, every day. We take on a limited number of stores a month, each with a dedicated Account Executive.