Changeover season hits. The phones do not stop. Neither does your agent.
For six weeks twice a year, the rush decides your year. When every line is busy, your agent keeps booking the changeovers you would otherwise lose to voicemail.
Built for independent tire shops that live and die by the phone through changeover season.
Free, 15 minutes. You leave with a map of where your shop is losing installs, even if you never hire us.
Live in 10 business days. We take on a limited number of shops a month.
The Problem
1 in 4 calls to auto shops are missed or mishandled80% of drivers run winter tires
When the phones are slammed at season change, the calls you miss are the customers you lose.
What We Do
- Answers every call.
- Books the install.
- Brings them back.
Sound familiar?
First cold snap, and the phone rings every two minutes. Your counter staff cannot ring up the customer in front of them and answer it too.
Callers who hit a busy signal do not wait. They drive to the next shop with an open bay.
You make a huge share of your year in a six-week window, and the bottleneck is not tires, it is the phone.
What the 2026 data shows
Why tire shops lose installs in 2026
We pulled the 2026 numbers on demand, call response, and search. Replacement demand is at a record, but the installs slip when the phones get slammed.
340.2M
US tire shipments in 2025, a record, almost all of it the replacement demand that walks into your shop.
76%
of people who run a local search on their phone visit a shop within 24 hours, so a tire buyer who finds you acts fast.
28%
of those local searches end in a purchase, so the shop that answers first captures the sale.
21x
more likely to qualify a lead when you respond within 5 minutes instead of 30.
80%
of US consumers search online for a local business every week, so being found and answering fast decides who gets the call.
40.7%
of shops saw tariffs push pricing in 2025, so every quote and walk-in matters more.
- In the bay
The phone rings while you are mounting tires.
Calls come in during bay work, mounting, balancing, and road tests, so they go to voicemail and the customer dials the next shop down the road instead of waiting for a callback.
- First to answer
Tire buyers shop fast and local.
They run a near-me search on a phone and act the same day. 76% who search local visit a shop within 24 hours, so a shop that does not answer or text back in minutes loses the appointment before it is booked.
- The rush
The bottleneck is the phone, not the tires.
Changeover season floods every line, and counter staff cannot ring up the customer in front of them and answer the phone too. The technician shortage means you cannot just add a person to catch it all.
- Before the call
Reviews and follow-up decide repeat work.
Almost every buyer reads reviews before choosing a shop, and the come-back-for-winters conversation gets promised verbally and then forgotten, so hard-won repeat revenue leaks out.
The fix
How the Susanoo team and AI fix it
An AI employee answers every call and books the install, a managed team runs the follow-up and your reviews, all under one price.
AI employee
Answers and books, even through the rush
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Every call, answered.
Answers every call, text, and web inquiry 24/7, even when every tech is in a bay and every line is busy, so the changeover you would have lost to a busy signal becomes a booked install.
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Fit checked, booked.
Captures the vehicle and tire size, confirms fit, and books the install straight onto your calendar, so quote requests turn into scheduled work instead of voicemails.
Managed team
Runs the follow-up and your listing
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Seasonal work, recovered.
Follows up on open quotes and seasonal jobs, the I-will-call-back-about-winters conversations, and rebooks no-shows, so the demand you already earned does not leak out.
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Reputation, handled.
Requests a review after every visit and keeps your Google Business Profile current, so you climb the local map pack nearly every buyer checks before calling.
- Every call answered, 24/7
- Fit checked and the install booked
- A review requested after every visit
- A real person on your account
Your shop, 30 days from now.
- Every call answered, even when every line is ringing at once.
- The schedule full through the rush, without adding counter staff.
- Fit checked and installs booked while the customer is on the line.
- Reviews climbing, so you show up first when drivers search.
- And your counter focused on the customer in front of them.
The difference
What changes when the whole shop runs as one system
Most tire shops run on a phone, a counter, and good intentions. Here is the gap between that and one connected system, across everything that brings work in.
- The phone 1 in 4 calls missed, and most voicemails are never returned. Every call answered, even when every line is ringing.
- Speed A tire lead goes cold in about an hour. First to answer, and 78% of customers book with whoever responds first.
- Follow-up 20-30% of booked jobs turn into no-shows. Reminders and confirmations cut no-shows 30-50%.
- Your customers One-time jobs, no record, no reason to return. A CRM that remembers every vehicle and returns about $8.71 for every $1.
- Marketing Seasonal leads leak out with no follow-up. Nurtured customers spend about 47% more.
- Reputation 47% of customers skip a business with under 20 reviews. A review requested after every visit, and replies handled.
- Online presence Hard to find, while 81% of buyers research online first. Found first, with a complete profile that earns about 7x the clicks.
- Brand A scattered, inconsistent look across every channel. One consistent brand, worth up to 23-33% more revenue.
- Scaling The setup breaks the day you add a bay or a second location. One system that runs the same in every location.
See it in action
We do. What is the year and model so I can confirm fit?
Perfect, that is a quick install since they are on rims. I have Thursday at 8 AM or Friday at 4 PM.
Booked Thursday 8 AM for your Outback changeover.
A simulated sample, not a recording of a real customer.
The math
A whole team for less than the cost of one employee.
Everything that keeps the bays full, under one price.
- AI receptionist that answers, checks fit, and books, 24/7
- A managed team running follow-up, reminders, and no-show recovery
- Reviews requested after every visit, your Google profile kept current
- A CRM that remembers every vehicle and customer
- Your listings and online presence, handled
- Reporting, plus a dedicated Account Executive
See everything we run across the whole operation.
Hire it out
- Store manager Source: Glassdoor (USD)Payscale (CAD) $73,000$53,000
- Front-desk receptionist Source: Glassdoor (USD)Payscale (CAD) $42,000$37,000
- Follow-up and marketing Source: Glassdoor (USD)Payscale (CAD) $66,000$51,000
$181,000$141,000 a year
Susanoo
$48,000 a year
One subscription. The AI employee and the managed team, all of it.
Less than one of those salaries, and it never misses a call.
Every plan and level is published on the pricing page.
The honest comparison
Why not just hire it out?
The honest comparison with the other ways tire shops try to cover the phone.
Hire a counter person
A salary plus benefits, and still no coverage when every line rings at once during the rush or after hours.
Use an answering service
Takes a message and hands you a callback list. It does not check fit or book the install.
Susanoo
Answers every call 24/7, confirms fit by vehicle, and books the install. Then the managed team runs the follow-up.
Plugs into the tools you already run
Phone and SMS
Every call answered and every text replied to, even when every line is busy.
Calendar and scheduling
Installs booked into your real bay availability, with no double-booking.
Google Business Profile
The calls and messages that come straight off your map listing, caught.
Reviews
A review request after every visit, and replies to the ones you get.
Your risk, removed
The Promise
Install Guarantee
If we miss your 10-business-day go-live, you stop paying until you are live. And if it is not right for your shop within 90 days, we rebuild it free until it is.
Always-On Promise
A real person on your account responds fast. Your customers get an instant reply, day or night.
What happens next
From call to live in 10 business days.
- Day 0
Discovery Call, 15 minutes
We map where your shop is leaking jobs and exactly what we would build to stop it.
- 10 business days
We build and install
We connect it to the tools you already use and get your basics live in 10 business days. If we miss it, billing pauses until they are live.
Billing pauses until live - Ongoing
We run it with you
A dedicated Account Executive tunes it and reports, and within 90 days we rebuild anything that is not right for your shop.
90-day rebuild guarantee
Do not let the busy season ring out to voicemail.
- A map of where the shop is losing calls and quotes, with the dollars attached to each gap.
- A specific plan for what we would build, end to end.
- The math against hiring, one price versus the roles you would staff.
The calls you miss in the rush go to the shop down the road, every day. We take on a limited number of shops a month, each with a dedicated Account Executive.