Sparking outlet. Burning smell. They need a licensed electrician now, not your voicemail.
Electrical problems are emergencies, and emergencies go to whoever answers. Susanoo picks up every call, screens the urgent ones, and books you while the homeowner is still worried.
Built for licensed electrical shops that lose urgent, high-ticket calls to voicemail.
Free, 15 minutes. You leave with a map of where your electrical business is losing jobs, even if you never hire us.
Live in 10 business days. We take on a limited number of electrical shops a month.
The Problem
95% of home services companies do not respond to a new lead within five minutes.
Electrical trouble scares people, and a scared customer hires whoever picks up first.
What We Do
- Answers every call.
- Books the job.
- Brings them back.
Sound familiar?
Half the house just lost power. They call you first. You are on a job and cannot pick up, so they call the next electrician.
A panic call about a burning smell goes to voicemail. That is a customer, and a safety call, you never knew about.
Quote requests pile up while you are in a crawlspace. The ones you answer tomorrow already hired someone today.
What the 2026 data shows
Why electrical shops are losing work in 2026
We pulled the 2026 numbers on response speed, after-hours demand, and reviews. Demand is climbing, but most shops lose on speed, not on skill.
95%
of home services companies do not respond to a new lead within five minutes, so being fast is a real edge.
78%
of customers buy from the company that responds first, and a scared homeowner hires whoever picks up.
21x
more likely to qualify a lead when you respond within five minutes instead of waiting thirty.
9%
projected electrician job growth through 2034, much faster than average, so you cannot hire your way out of missed calls.
$62,350
the median electrician wage, the labor cost you carry instead of booking more of the work already coming in.
97%
of consumers read reviews for local businesses, so a thin profile loses the click before the phone rings.
- Open hours
The work keeps you off the phone.
An electrician on a panel or in a crawlspace cannot pick up, so the call becomes a job booked by a competitor while demand for the trade keeps climbing.
- Within the hour
Most shops lose on speed.
95% of home services companies do not respond to a new lead within five minutes and 71% do not respond within an hour, so the homeowner simply hires whoever calls back first.
- After hours
Safety calls happen at night.
Dead outlets, burning smells, and no power happen evenings and weekends, but a one or two-person shop has no one to answer, so urgent, high-ticket calls leak to 24/7 competitors.
- Before the call
Reviews decide who gets dialed.
Nearly all consumers read reviews before choosing a local business, so a shop that does not consistently earn reviews loses the click no matter how good the work is.
The fix
How the Susanoo team and AI fix it
An AI employee answers and books every call, a managed team runs the follow-up and your reviews, all under one price.
AI employee
Picks up and books, live on the call
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Every call, answered.
Picks up on the first ring 24/7 while your electricians keep their hands on the work, so the breaker call, the no-power call, and the EV charger inquiry all get a live answer instead of voicemail.
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Screened and booked.
Takes the address, the problem, and the panel details, screens the urgent safety calls, and drops the appointment straight onto the calendar.
Managed team
Runs the follow-up and your reviews
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Nobody slips.
Chases every estimate that did not get a yes across phone, SMS, and web, so the panel upgrade you quoted three days ago does not just evaporate.
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Reputation, handled.
Requests reviews after completed jobs and keeps your Google Business Profile current, so more of the searching homeowners choose you in the first place.
- Every call answered, 24/7
- Urgent calls screened and booked
- A review requested after every job
- A real person on your account
Your electrical business, 30 days from now.
- Every call answered, even the burning-smell call after close.
- The urgent safety calls screened and booked the same day.
- Quotes followed up so none sits until tomorrow.
- Reviews climbing, so you show up first when homeowners search.
- And you on the job, not chasing the phone.
The difference
What changes when the whole business runs as one system
Most electrical shops run on a phone, a calendar, and good intentions. Here is the gap between that and one connected system, across everything that brings work in.
- The phone Calls go to voicemail while you are on a panel. Every call answered, day or night.
- Speed 95% of shops do not respond within five minutes. First to answer, and 78% of customers buy from whoever responds first.
- Follow-up Quoted jobs go quiet and never get chased. Persistent follow-up until the customer commits or clearly says no.
- Your customers One-time jobs, no record, no reason to return. A CRM that remembers every customer and returns about $8.71 for every $1.
- Marketing Leads you paid for leak out with no follow-up. Nurtured customers spend about 47% more.
- Reputation 47% of customers skip a business with under 20 reviews. A review requested after every job, and replies handled.
- Online presence Hard to find, while 81% of buyers research online first. Found first, with a complete profile that earns about 7x the clicks.
- Brand A scattered, inconsistent look across every channel. One consistent brand, worth up to 23-33% more revenue.
- Scaling The setup breaks the day you add a truck or a second crew. One system that runs the same as you grow.
See it in action
Treat it as urgent. Turn off the breaker for that outlet now if you can. I can get a licensed electrician out today, what is the address?
Good. An electrician is booked for this afternoon and you will get a text with the arrival window. Keep that circuit off until they have looked at it.
The math
A whole team for less than the cost of one employee.
Everything that keeps an electrical shop booked, under one price.
- AI receptionist that answers, screens, and books, 24/7
- A managed team running follow-up, reminders, and no-show recovery
- Reviews requested after every job, your Google profile kept current
- A CRM that remembers every customer and property
- Your listings and online presence, handled
- Reporting, plus a dedicated Account Executive
Hire it out
- Service coordinator Source: Glassdoor (USD)Payscale (CAD) $80,000$63,000
- Front-desk receptionist Source: Glassdoor (USD)Payscale (CAD) $42,000$37,000
- Follow-up and marketing Source: Glassdoor (USD)Payscale (CAD) $66,000$51,000
$188,000$151,000 a year
Susanoo
$48,000 a year
One subscription. The AI employee and the managed team, all of it.
Less than one of those salaries, and it never misses a call.
The honest comparison
Why not just hire it out?
The honest comparison with the other ways electrical shops try to cover the phone.
Hire a receptionist
A salary plus benefits, out sick some days, gone by 6pm, and still nothing for the nights and weekends when safety calls hit.
Use an answering service
Takes a message and hands you a callback list. It does not screen the safety call or book the job.
Susanoo
Answers every call 24/7, screens the urgent ones, and books them today. Then the managed team runs the follow-up.
Plugs into the tools you already run
Phone and SMS
Every call answered and every text replied to, day or night.
Calendar and scheduling
Urgent calls and quotes booked into your real availability, with no double-booking.
Google Business Profile
The calls and messages that come straight off your map listing, caught.
Reviews
A review request after every job, and replies to the ones you get.
Your risk, removed
The Promise
Install Guarantee
Your basics go live in 10 business days, or billing pauses until they are. And within 90 days, if it is not right for your business, we rebuild it at no charge until it is.
Always-On Promise
A real person on your account responds fast. Your customers get an instant reply, day or night.
What happens next
From call to live in 10 business days.
- Day 0
Discovery Call, 15 minutes
We map where your business is losing jobs and exactly what we would build to stop it.
- 10 business days
We build and install
We connect it to the tools you already use and get your basics live in 10 business days. If we miss it, billing pauses until they are live.
Billing pauses until live - Ongoing
We run it with you
A dedicated Account Executive tunes it and reports, and within 90 days we rebuild anything that is not right for your business.
90-day rebuild guarantee
Never miss a safety call.
- A map of where your electrical business is leaking jobs, with the dollars attached to each gap.
- A specific plan for what we would build, end to end.
- The math against hiring, one price versus the roles you would staff.
The calls you miss go to the electrician down the street, every day. We take on a limited number of electrical shops a month, each with a dedicated Account Executive.