A pipe bursts at 11pm. The first plumber who picks up gets the job.
Emergencies don't leave voicemails. Susanoo answers every call, books the job, and dispatches you day or night, so the panicked homeowner stops dialing at your number.
Built for independent and growing plumbing shops that live and die by the phone, day and night.
Free, 15 minutes. You leave with a map of where your plumbing business is losing jobs, even if you never hire us.
Live in 10 business days. We take on a limited number of plumbing shops a month.
The Problem
27% of calls to home services businesses go unanswered.
When a pipe bursts, they call whoever answers first, not whoever calls back.
What We Do
- Answers every call.
- Books the job.
- Brings them back.
Sound familiar?
You're under a sink with both hands full. The phone rings. By the time you call back, they have already booked someone else.
The after-hours line goes to voicemail, and the voicemail goes unheard until morning.
Three leads came in overnight. You find out at 7am, after two of them already hired the competition.
What the 2026 data shows
Why plumbing shops are losing work in 2026
We pulled the 2026 numbers on calls, after-hours demand, and response speed. The work is urgent and the customer is ready, yet the job slips at the phone.
27%
of calls to home services businesses go unanswered, and most are an urgent job dialing the next plumber.
3%
fewer than this share of callers sent to voicemail leave a message, so a missed call is almost never a callback.
8x
higher conversion when you reach a lead in the first five minutes, where speed wins the emergency job.
62%
of buyers call a home services business before they hire, so the phone is where the work is won.
44,000
plumber openings projected every year through 2034, so spare staff to chase the phone is scarce.
76%
of customers stop doing business with a company after one bad experience, so a fumbled first call costs the lifetime, not the job.
- Open hours
The phone rings while your hands are full.
Calls come in while you are under a sink or in a crawlspace, so they go unanswered. Invoca data shows 27% of calls to home services businesses go unanswered, and the customer simply dials the next plumber.
- After hours
Emergencies ignore the clock.
Leaks, no hot water, and backed-up drains happen nights and weekends, exactly when the office is closed, so the after-hours caller becomes a competitor who answered.
- Within the hour
First to answer wins.
In home services the first to respond usually wins, and reaching a lead in the first five minutes lifts conversion 8x. A callback hours later reaches a customer who already booked someone else.
- Every miss
Voicemail is not a safety net.
Fewer than 3% of callers sent to voicemail leave a message, so a missed call is almost always a lost job rather than a callback waiting to happen.
The fix
How the Susanoo team and AI fix it
An AI employee answers and books every call, a managed team runs the follow-up and your listing, all under one price.
AI employee
Picks up and books, live on the call
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Every call, answered.
Answers every call 24/7, including the 2am burst-pipe call and the Saturday no-hot-water call, so the 27% that normally go unanswered get picked up instead of going to the next plumber in the results.
-
Booked on the line.
Captures the problem, the property, and the urgency, then books the appointment straight onto the calendar while the customer is still on the line.
Managed team
Runs the follow-up and your listing
-
Nobody slips.
Keeps following up on every quote and unbooked lead until the customer commits or clearly says no, and chases voicemail-bound callers so jobs do not slip after one missed ring.
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Reputation, handled.
Requests a review after each completed job and helps you respond, building the count and responsiveness that decide who gets called first.
- Every call answered, 24/7
- Booked while the customer is on the line
- A review requested after every job
- A real person on your account
Your plumbing business, 30 days from now.
- Every call answered, even the burst pipe at 2am.
- The schedule full, with fewer leads lost to voicemail.
- Emergencies captured and dispatched while the customer is on the line.
- Reviews climbing, so you show up first when homeowners search.
- And you on the job, not stuck answering the phone.
The difference
What changes when the whole business runs as one system
Most plumbing shops run on a phone, a calendar, and good intentions. Here is the gap between that and one connected system, across everything that brings work in.
- The phone 27% of calls go unanswered, and most voicemails are never returned. Every call answered, day or night.
- Speed A plumbing lead goes cold in minutes. First to answer, and reaching a lead in five minutes lifts conversion 8x.
- Follow-up Quotes and unbooked leads go quiet and never get chased. Persistent follow-up until the customer commits or clearly says no.
- Your customers One-time jobs, no record, no reason to return. A CRM that remembers every customer and returns about $8.71 for every $1.
- Marketing Leads leak out with no follow-up. Nurtured customers spend about 47% more.
- Reputation 47% of customers skip a business with under 20 reviews. A review requested after every job, and replies handled.
- Online presence Hard to find, while 81% of buyers research online first. Found first, with a complete profile that earns about 7x the clicks.
- Brand A scattered, inconsistent look across every channel. One consistent brand, worth up to 23-33% more revenue.
- Scaling The setup breaks the day you add a truck or a second crew. One system that runs the same as you grow.
See it in action
Got it, that is an emergency. I can get a plumber dispatched tonight. What is the service address?
Shut your main valve if you can reach it. A plumber is on the way, ETA 35 minutes. You will get a text when they are 10 minutes out.
The math
A whole team for less than the cost of one employee.
Everything that keeps a plumbing shop booked, under one price.
- AI receptionist that answers, dispatches, and books, 24/7
- A managed team running follow-up, reminders, and no-show recovery
- Reviews requested after every job, your Google profile kept current
- A CRM that remembers every customer and property
- Your listings and online presence, handled
- Reporting, plus a dedicated Account Executive
Hire it out
- Dispatcher Source: Glassdoor (USD)Payscale (CAD) $66,000$52,000
- Front-desk receptionist Source: Glassdoor (USD)Payscale (CAD) $42,000$37,000
- Follow-up and marketing Source: Glassdoor (USD)Payscale (CAD) $66,000$51,000
$174,000$140,000 a year
Susanoo
$48,000 a year
One subscription. The AI employee and the managed team, all of it.
Less than one of those salaries, and it never misses a call.
The honest comparison
Why not just hire it out?
The honest comparison with the other ways shops try to cover the phone.
Hire a receptionist
A salary plus benefits, out sick some days, gone by 6pm, and still nothing for the nights and weekends when emergencies hit.
Use an answering service
Takes a message and hands you a callback list. It does not capture the emergency or dispatch the job.
Susanoo
Answers every call 24/7, captures the emergency and the address, and books the job on the line. Then the managed team runs the follow-up.
Plugs into the tools you already run
Phone and SMS
Every call answered and every text replied to, day or night.
Dispatch and scheduling
The emergency booked and dispatched into your real availability, with no double-booking.
CRM and lead inbox
Every web lead and form caught and worked the second it lands.
Google Business Profile
The calls and messages that come straight off your map listing, caught.
Your risk, removed
The Promise
Install Guarantee
Your basics go live in 10 business days, or billing pauses until they are. And within 90 days, if it is not right for your business, we rebuild it at no charge until it is.
Always-On Promise
A real person on your account responds fast. Your customers get an instant reply, day or night.
What happens next
From call to live in 10 business days.
- Day 0
Discovery Call, 15 minutes
We map where your business is losing jobs and exactly what we would build to stop it.
- 10 business days
We build and install
We connect it to the tools you already use and get your basics live in 10 business days. If we miss it, billing pauses until they are live.
Billing pauses until live - Ongoing
We run it with you
A dedicated Account Executive tunes it and reports, and within 90 days we rebuild anything that is not right for your business.
90-day rebuild guarantee
Catch every emergency call.
- A map of where your plumbing business is leaking jobs, with the dollars attached to each gap.
- A specific plan for what we would build, end to end.
- The math against hiring, one price versus the roles you would staff.
The calls you miss go to the plumber down the street, every day. We take on a limited number of plumbing shops a month, each with a dedicated Account Executive.