The storm passes. The whole neighborhood needs a roofer at once. Most calls hit a busy signal.
Storm demand comes in a flood and dries up fast. Susanoo answers every call, books inspections, and follows up on quotes, so you fill the schedule before the out-of-town crews do.
Built for roofing contractors who win or lose the storm surge at the phone.
Free, 15 minutes. You leave with a map of where your roofing business is losing jobs, even if you never hire us.
Live in 10 business days. We take on a limited number of roofing contractors a month.
The Problem
A roof replacement costs about $9,500 on average, so every missed call is a high-value job.
After a storm every roofer is slammed, and the calls you miss are the roofs you lose.
What We Do
- Answers every call.
- Books the job.
- Brings them back.
Sound familiar?
Hail hits and the phone does not stop. You cannot be on a roof and on the line at the same time.
Storm-chaser crews flood in and answer fast. The homeowner goes with whoever called back first, and it was not you.
You sent twenty quotes after the last storm. Half never got a follow-up, and half of those went cold.
What the 2026 data shows
Why roofing contractors are losing work in 2026
We pulled the 2026 numbers on storm demand, response speed, lead cost, and reviews. The surge is high-value, but the jobs slip when the phones get slammed.
$9,500
the average cost of a roof replacement, so every missed or fumbled call is a high-value job at stake.
21x
more likely to qualify a lead when you contact it within five minutes instead of waiting thirty.
$15-300
the typical cost of a roofing lead, so an unanswered or un-followed-up lead is ad spend thrown away.
31%
of consumers in 2026 will only use a business rated 4.5 stars or higher, up from 17% the year before.
36%
of roofing contractors went into 2026 worried about finding qualified workers, so you cannot just staff a front desk.
89%
of roofing contractors expect their sales to grow over the next three years, so the demand is there to capture.
- On the roof
The phone rings while you are up a ladder.
Calls come in while crews are on the roof, so they go to voicemail right when a homeowner with a leak is ready to book. That homeowner moves down their list and calls the next roofer.
- Within the hour
Roofing is a race to respond.
When a storm hits, the first contractor to answer and get on the calendar usually wins, and slow callbacks hand that work to faster competitors.
- Every miss
Wasted leads are wasted ad spend.
Roofing leads run roughly $15 to $300 each, so when those leads are not answered fast or followed up, the cost per booked job climbs.
- Before the call
The review bar jumped.
In 2026, 31% of consumers will only use a business rated 4.5 stars or higher, up from 17%, so roofers that do not actively ask for reviews lose jobs before the phone rings.
The fix
How the Susanoo team and AI fix it
An AI employee answers and books every call, a managed team runs the follow-up and your reviews, all under one price.
AI employee
Picks up and books, live on the call
-
Every call, answered.
Answers every call and web lead 24/7, including when your crews are on the roof and after hours, so storm and leak calls get a live response instead of a busy signal.
-
Booked on the line.
Captures the address, the roof issue, and whether it is storm or insurance related, then books the inspection straight onto your calendar while the homeowner is still on the phone.
Managed team
Runs the follow-up and your reviews
-
Nobody slips.
Follows up automatically on every quote and estimate until the homeowner commits, and recovers no-shows by reminding and rebooking, so the leads you paid for do not slip away.
-
Reputation, handled.
Asks happy customers for reviews and helps you respond, which directly addresses the higher bar now that 31% of consumers will only hire a 4.5-star-and-up business.
- Every call answered, 24/7
- The inspection booked on the line
- A review requested after every job
- A real person on your account
Your roofing business, 30 days from now.
- Every storm call answered, even when every line is ringing.
- Inspections booked while the homeowner is still on the phone.
- Every quote followed up so none goes cold.
- Reviews climbing, so you clear the 4.5-star bar homeowners now set.
- And you on the roof, not stuck at the phone.
The difference
What changes when the whole business runs as one system
Most roofing contractors run on a phone, a calendar, and good intentions. Here is the gap between that and one connected system, across everything that brings work in.
- The phone Storm calls hit a busy signal while crews are on the roof. Every call answered, even when every line is ringing.
- Speed A leak lead goes cold in minutes. First to answer, and contacting within five minutes makes a lead 21x more likely to qualify.
- Follow-up Half your quotes never get a follow-up. Persistent follow-up on every quote until the homeowner commits.
- Your customers One-time jobs, no record, no reason to return. A CRM that remembers every customer and property.
- Marketing Leads at $15 to $300 each leak out unworked. Nurtured customers spend about 47% more.
- Reputation 31% of consumers only hire a 4.5-star-and-up business. A review requested after every job, and replies handled.
- Online presence Hard to find, while 81% of buyers research online first. Found first, with a complete profile that earns about 7x the clicks.
- Brand A scattered, inconsistent look across every channel. One consistent brand, worth up to 23-33% more revenue.
- Scaling The setup breaks the day the next storm surge hits. One system that answers every line at once, even in a surge.
See it in action
I can book a roof inspection for you. What is the address, and is the leak active right now?
Booked an inspection for tomorrow morning. Put a bucket under the drip and move what you can. You will get a reminder text and the inspector's window tonight.
The math
A whole team for less than the cost of one employee.
Everything that fills the schedule after the storm, under one price.
- AI receptionist that answers and books inspections, 24/7
- A managed team running follow-up, reminders, and no-show recovery
- Reviews requested after every job, your Google profile kept current
- A CRM that remembers every customer and property
- Your listings and online presence, handled
- Reporting, plus a dedicated Account Executive
Hire it out
- Sales and estimate coordinator Source: Glassdoor (USD)Payscale (CAD) $74,000$58,000
- Front-desk receptionist Source: Glassdoor (USD)Payscale (CAD) $42,000$37,000
- Follow-up and marketing Source: Glassdoor (USD)Payscale (CAD) $66,000$51,000
$182,000$146,000 a year
Susanoo
$48,000 a year
One subscription. The AI employee and the managed team, all of it.
Less than one of those salaries, and it never misses a call.
The honest comparison
Why not just hire it out?
The honest comparison with the other ways roofers try to cover the phone.
Hire a receptionist
A salary plus benefits, and still no coverage when every line rings at once after a storm or after hours.
Use an answering service
Takes a message and hands you a callback list. It does not book the inspection or follow up on the quote.
Susanoo
Answers every call 24/7, books the inspection, and follows up on every quote. Then the managed team runs your reviews.
Plugs into the tools you already run
Phone and SMS
Every call answered and every text replied to, even when every line is busy.
Inspection scheduling
Inspections and estimates booked into your real availability, with no double-booking.
CRM and lead inbox
Every web lead and form caught and worked the second it lands.
Reviews
A review request after every job, and replies to the ones you get.
Your risk, removed
The Promise
Install Guarantee
Your basics go live in 10 business days, or billing pauses until they are. And within 90 days, if it is not right for your business, we rebuild it at no charge until it is.
Always-On Promise
A real person on your account responds fast. Your customers get an instant reply, day or night.
What happens next
From call to live in 10 business days.
- Day 0
Discovery Call, 15 minutes
We map where your business is losing jobs and exactly what we would build to stop it.
- 10 business days
We build and install
We connect it to the tools you already use and get your basics live in 10 business days. If we miss it, billing pauses until they are live.
Billing pauses until live - Ongoing
We run it with you
A dedicated Account Executive tunes it and reports, and within 90 days we rebuild anything that is not right for your business.
90-day rebuild guarantee
Catch every call after the storm.
- A map of where your roofing business is leaking jobs, with the dollars attached to each gap.
- A specific plan for what we would build, end to end.
- The math against hiring, one price versus the roles you would staff.
The calls you miss after the storm go to the out-of-town crew, every day. We take on a limited number of roofing contractors a month, each with a dedicated Account Executive.