Every empty chair is money you do not get back.
No-shows and missed calls leave gaps in your schedule that never get filled. Susanoo answers every call, books and confirms appointments, and reminds patients so the chair stays full.
Built for solo and group dental practices whose schedule lives and dies by the front desk.
Free, 15 minutes. You leave with a map of where your practice is losing patients, even if you never hire us.
Live in 10 business days. We take on a limited number of practices a month.
The Problem
About 8 in 10 dentists say short-notice cancellations are the top reason their schedule is not full.
Every empty chair is booked time you can never bill back.
What We Do
- Answers every call.
- Books the appointment.
- Reminds them so they show.
Sound familiar?
A patient cancels at 8am and the slot sits empty all day because nobody was reaching out to fill it.
New patients call while your front desk is with someone, get voicemail, and book with the practice down the street.
Patients who are due for a cleaning never get reminded, so your recall list quietly grows while your schedule thins.
What the 2026 data shows
Why dental practices are losing patients in 2026
We pulled the 2026 numbers on demand, staffing, no-shows, and reviews. New-patient demand is up and so is the cost to win it, yet the cases still slip at the front desk.
$374
the average cost to acquire one new dental patient, so every unanswered call is paid-for demand walking out.
80%
of dentists name short-notice cancellations the top reason their schedule does not hit full production.
78%
of customers book with the business that responds first, so the practice that answers fastest wins the patient.
2x to 3x
more new-patient calls at practices with 300 to 500+ Google reviews than those with under 100.
4.7 stars
the rating tipping point, below which new-patient call volume drops off sharply.
2 in 5
consumers read online reviews every time they look for a local business, so your profile decides who calls.
- Open hours
The front desk cannot catch every call.
When the team is chairside, calls roll to voicemail and new-patient callers rarely leave one. A missed new-patient call is usually a lost case worth hundreds to thousands over its lifetime.
- Within the hour
First to answer wins the patient.
Patients search, scan the star rating, and call whoever looks established and responds first. A slow callback sends that patient to the practice down the street.
- After hours
Booking happens after you close.
A large share of scheduling happens at night and on weekends on mobile. When new patients only reach voicemail, they keep searching instead of waiting for a morning callback.
- Every miss
Empty chairs and rising costs.
Short-notice cancellations are the top reason schedules do not fill, and at hundreds of dollars to acquire one patient, every unbooked lead is demand you already paid for.
The fix
How the Susanoo team and AI fix it
An AI employee answers and books, a managed team runs the follow-up, recall, and your reviews, all under one price.
AI employee
Picks up and books, live on the call
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Every call, answered.
Answers every call and web inquiry 24/7, including the after-hours and weekend rush, so no new-patient call dies in voicemail.
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Booked on the line.
Captures name, reason for the visit, insurance, and contact details on the first touch, then books straight into the schedule.
Managed team
Runs recall, follow-up, and your listing
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Nobody slips.
Runs reminders and confirmations, works open chairs from a no-show against the recall and waitlist, and pulls overdue hygiene patients back in.
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Reputation, handled.
Requests a review from happy patients after a visit and keeps your profile current, so the rating and review count that decide whether the phone rings keep climbing.
- Every call answered, 24/7
- Booked while the patient is on the line
- A review requested after every visit
- A real person on your account
Your practice, 30 days from now.
- Every call answered, even at night and after close.
- The schedule full, with fewer no-shows eating your chair time.
- Your recall list worked, so overdue patients get pulled back in.
- Reviews climbing, so you show up first when patients search.
- And your front desk caring for the patient in the chair, not chasing the phone.
The difference
What changes when the whole practice runs as one system
Most practices run on a phone, a calendar, and good intentions. Here is the gap between that and one connected system, across everything that brings patients in.
- The phone Calls roll to voicemail when the team is chairside, and new patients rarely call back. Every call answered, day or night.
- Speed A new-patient lead goes cold while the front desk is busy. First to answer, and 78% of patients book with whoever responds first.
- Follow-up Short-notice cancellations leave chairs empty all day. Reminders and confirmations cut no-shows, and open chairs get refilled.
- Your patients Overdue recall piles up because nobody has time to work it. A CRM that remembers every patient and works the recall list automatically.
- Marketing Paid leads leak out with no follow-up, at $374 a patient. Every lead worked, so the demand you paid for actually books.
- Reputation A thin or stale review profile keeps you off the shortlist. A review requested after every visit, and replies handled.
- Online presence Hard to find, while patients scan reviews before they call. Found first, with a current profile that earns the click.
- Brand A scattered, inconsistent look across every channel. One consistent brand patients trust before they walk in.
- Scaling The setup breaks the day you add an operatory or a second location. One system that runs the same in every location.
See it in action
We would love to see you. I have Tuesday at 2pm or Thursday morning open for a new patient cleaning and exam. Which works better?
Booked for Tuesday at 2pm. I have your name and number, and I will text you the new-patient forms and a reminder beforehand. See you then.
The math
A whole team for less than the cost of one employee.
Everything that keeps the chairs full, under one price.
- AI receptionist that answers and books, 24/7
- A managed team running reminders, recall, and no-show recovery
- Reviews requested after every visit, your Google profile kept current
- A CRM that remembers every patient and works your recall list
- Your listings and online presence, handled
- Reporting, plus a dedicated Account Executive
Hire it out
- Front-desk coordinator Source: Glassdoor (USD)Payscale (CAD) $53,000$45,000
- Front-desk receptionist Source: Glassdoor (USD)Payscale (CAD) $42,000$37,000
- Follow-up and marketing Source: Glassdoor (USD)Payscale (CAD) $66,000$51,000
$161,000$133,000 a year
Susanoo
$48,000 a year
One subscription. The AI employee and the managed team, all of it.
Less than one of those salaries, and it never misses a call.
The honest comparison
Why not just hire it out?
The honest comparison with the other ways practices try to cover the phone.
Hire a receptionist
A salary plus benefits in a tight dental labor market, out sick some days, gone by close, and still nothing for nights or weekends.
Use an answering service
Takes a message and hands you a callback list. It does not book the appointment, capture insurance, or work your recall.
Susanoo
Answers every call 24/7, captures the intake, and books the appointment on the line. Then the managed team runs reminders, recall, and reviews.
Plugs into the tools you already run
Phone and SMS
Every call answered and every text replied to, day or night.
Calendar and scheduling
Booked into your real chair availability, with no double-booking.
CRM and lead inbox
Every new-patient call and web inquiry caught and logged the moment it lands.
Reviews
A review request after every visit, and replies to the ones you get.
Your risk, removed
The Promise
Install Guarantee
Your basics go live in 10 business days, or billing pauses until they are. And within 90 days, if it is not right for your practice, we rebuild it at no charge until it is.
Always-On Promise
A real person on your account responds fast. Your customers get an instant reply, day or night.
What happens next
From call to live in 10 business days.
- Day 0
Discovery Call, 15 minutes
We map where your practice is losing patients and exactly what we would build to stop it.
- 10 business days
We build and install
We connect it to the tools you already use and get your basics live in 10 business days. If we miss it, billing pauses until they are live.
Billing pauses until live - Ongoing
We run it with you
A dedicated Account Executive tunes it and reports, and within 90 days we rebuild anything that is not right for your practice.
90-day rebuild guarantee
Keep every chair full.
- A map of where your practice is leaking patients, with the dollars attached to each gap.
- A specific plan for what we would build, end to end.
- The math against hiring, one price versus the roles you would staff.
The calls you miss go to the practice down the street, every day. We take on a limited number of practices a month, each with a dedicated Account Executive.