Your recall list is full of patients who never got reminded.
Eye exams are a yearly habit only if someone keeps people on schedule. Susanoo answers every call, books exams, and brings lapsed patients back before they drift to another office.
Built for optometry practices whose exam volume depends on a full schedule and a worked recall list.
Free, 15 minutes. You leave with a map of where your practice is losing patients, even if you never hire us.
Live in 10 business days. We take on a limited number of practices a month.
The Problem
Optometry offices with no formal call process miss 20 to 35% of inbound calls during business hours.
The patients are overdue and ready to book, if someone picks up when they call.
What We Do
- Answers every call.
- Books the exam.
- Reminds them so they show.
Sound familiar?
A patient who was due for their annual exam six months ago never got a reminder, so the slot, and the eyewear sale, went unfilled.
Someone calls to book an exam, gets voicemail while your staff is helping a walk-in, and books with a different office.
Your recall list keeps growing because nobody has time to work through it between patients.
What the 2026 data shows
Why optometry practices are losing patients in 2026
We pulled the 2026 numbers on call response, no-shows, reviews, and demand. Exams are yearly only if someone keeps people on schedule, and the booking goes to whoever picks up.
20 to 35%
of inbound calls optometry offices miss with no formal call process, and most callers do not leave a message.
25%
the average no-show rate for optometry practices, each empty chair a lost exam plus the eyewear sale.
27%
of medical practices reported no-shows increased in 2025, with reminders the top fix that holds rates down.
41%
of consumers now always read reviews when browsing for a business, so your profile decides who calls.
8%
projected growth in optometrist employment from 2024 to 2034, much faster than average, so demand keeps rising.
2,400
optometrist openings projected every year through 2034, so spare staff to chase the phone is scarce.
- Open hours
The front desk cannot answer and run the office.
Offices see two daily call spikes, mid-morning and just after lunch, and when staff are checking patients in or fitting frames the phone loses, so booking calls roll to voicemail.
- Every miss
Most patients who hit voicemail never call back.
They hang up and call the next eye care office on their list, so a missed call is usually a permanent lost exam, not a callback.
- After hours
Evening and weekend demand evaporates.
Optometrists often work evenings and weekends, but the office line frequently does not, so requests that come in outside front-desk hours disappear overnight.
- The recall list
Overdue patients drift away.
No-shows run near 25%, and a recall list nobody has time to work means overdue patients, and the eyewear and contact lens revenue with them, quietly slip to another office.
The fix
How the Susanoo team and AI fix it
An AI employee answers and books, a managed team runs recall, reviews, and your listing, all under one price.
AI employee
Picks up and books, live on the call
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Every call, answered.
Answers every call, text, and web inquiry 24/7, including the mid-morning and post-lunch rushes and after hours, so exam requests never roll to voicemail while the front desk is fitting frames.
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Booked on the line.
Captures reason for visit, insurance, and whether the patient is new or recall, then books the exam directly into the schedule instead of promising a callback.
Managed team
Runs recall, reviews, and your listing
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Recall, worked.
Runs reminders and reschedule prompts to cut no-shows, reworks the gap when someone cancels, and pulls overdue patients off the recall list and back into a chair.
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Reputation, handled.
Keeps your profile current and requests reviews from happy patients, so the practice ranks and gets chosen when patients search.
- Every call answered, 24/7
- Booked while the patient is on the line
- The recall list worked automatically
- A real person on your account
Your practice, 30 days from now.
- Every call answered, even through the daily rushes and after close.
- The schedule full, with fewer no-shows eating your chair time.
- Your recall list worked, so overdue patients come back on schedule.
- Reviews climbing, so you show up first when patients search.
- And your staff fitting frames, not chasing the phone.
The difference
What changes when the whole practice runs as one system
Most practices run on a phone, a calendar, and good intentions. Here is the gap between that and one connected system, across everything that brings patients in.
- The phone 20 to 35% of calls missed during the daily rushes. Every call answered, day or night.
- Speed Patients who hit voicemail call the next office instead. First to answer, so overdue patients book with you.
- Follow-up No-shows run near 25%, each a lost exam and eyewear sale. Reminders and reschedule prompts cut no-shows.
- Your patients The recall list grows because nobody works it. A CRM that works recall and pulls lapsed patients back.
- Marketing After-hours inquiries evaporate overnight. Every lead answered, including evenings and weekends.
- Reputation A thin review profile loses the click before you ring. A review requested after an exam, and replies handled.
- Online presence Hard to find, while patients pick whoever they find first. Found first, with a current profile that earns the click.
- Brand A scattered, inconsistent look across every channel. One consistent brand patients trust before they walk in.
- Scaling The setup breaks the day you add a lane or a second location. One system that runs the same in every location.
See it in action
Of course, let's get you in. I have Monday at 9am or Wednesday at 3pm for a comprehensive exam. Which is better for you?
Booked for Wednesday at 3pm. I have your name and number and will send a reminder. You can browse frames right after your exam. See you then.
The math
A whole team for less than the cost of one employee.
Everything that keeps the chairs full and the recall list worked, under one price.
- AI receptionist that answers and books exams, 24/7
- A managed team running reminders, recall, and no-show recovery
- Reviews requested after an exam, your Google profile kept current
- A CRM that works recall and pulls lapsed patients back
- Your listings and online presence, handled
- Reporting, plus a dedicated Account Executive
Hire it out
- Optometric technician Source: Glassdoor (USD)Payscale (CAD) $43,000$37,000
- Front-desk receptionist Source: Glassdoor (USD)Payscale (CAD) $42,000$37,000
- Follow-up and marketing Source: Glassdoor (USD)Payscale (CAD) $66,000$51,000
$151,000$125,000 a year
Susanoo
$48,000 a year
One subscription. The AI employee and the managed team, all of it.
Less than one of those salaries, and it never misses a call.
The honest comparison
Why not just hire it out?
The honest comparison with the other ways practices try to cover the phone.
Hire a receptionist
A salary plus benefits, out some days, gone by close, and still nothing for the evening and weekend demand patients send.
Use an answering service
Takes a message and hands you a callback list. It does not book the exam or work your recall list.
Susanoo
Answers every call 24/7, captures the intake, and books the exam on the line. Then the managed team runs recall, reminders, and reviews.
Plugs into the tools you already run
Phone and SMS
Every call answered and every text replied to through the daily rushes.
Calendar and scheduling
Exams booked into your real availability, with no double-booking.
CRM and lead inbox
Every booking call and web inquiry caught and logged the moment it lands.
Reviews
A review request after an exam, and replies to the ones you get.
Your risk, removed
The Promise
Install Guarantee
Your basics go live in 10 business days, or billing pauses until they are. And within 90 days, if it is not right for your practice, we rebuild it at no charge until it is.
Always-On Promise
A real person on your account responds fast. Your customers get an instant reply, day or night.
What happens next
From call to live in 10 business days.
- Day 0
Discovery Call, 15 minutes
We map where your practice is losing patients and exactly what we would build to stop it.
- 10 business days
We build and install
We connect it to the tools you already use and get your basics live in 10 business days. If we miss it, billing pauses until they are live.
Billing pauses until live - Ongoing
We run it with you
A dedicated Account Executive tunes it and reports, and within 90 days we rebuild anything that is not right for your practice.
90-day rebuild guarantee
Bring every patient back on schedule.
- A map of where your practice is leaking patients, with the dollars attached to each gap.
- A specific plan for what we would build, end to end.
- The math against hiring, one price versus the roles you would staff.
The calls you miss go to the eye care office down the street, every day. We take on a limited number of practices a month, each with a dedicated Account Executive.