Most patients quit before they finish. The ones who rebook get better.
Physical therapy only works if patients keep coming, but life gets in the way and they drop off. Susanoo books referrals fast, confirms every visit, and follows up when someone misses so they stay on their plan.
Built for outpatient physical therapy clinics whose revenue depends on patients finishing their plan of care.
Free, 15 minutes. You leave with a map of where your practice is losing patients, even if you never hire us.
Live in 10 business days. We take on a limited number of practices a month.
The Problem
Across outpatient physical therapy clinics, 73% of patients miss at least one scheduled visit.
Every patient who drops off mid-plan is lost revenue and a worse outcome.
What We Do
- Answers every call.
- Books the appointment.
- Reminds them so they finish.
Sound familiar?
A referral comes in and sits for two days before anyone calls. By then the patient has gone somewhere that picked up.
A patient misses a session, nobody reaches out, and they quietly stop coming halfway through their plan.
Your front desk is running a busy clinic and cannot chase every no-show, so people fall out of care.
What the 2026 data shows
Why physical therapy clinics are losing patients in 2026
We pulled the 2026 numbers on no-shows, call response, online booking, and reviews. Demand is rising faster than staffing, and the patients slip between the treatment floor and the phone.
73%
of outpatient physical therapy patients miss at least one scheduled visit, draining the plan of care.
50.6%
the potential revenue lost to no-shows and cancellations, which run anywhere from 10% to 73% by clinic.
85%
of patients do not call back after a missed call, so a call to voicemail is usually a lost evaluation.
80%
of healthcare consumers say online scheduling influences their choice of provider, and many walk away without it.
73%
of patients consider online reviews when selecting a healthcare provider, so your profile decides who calls.
11%
projected growth in physical therapist employment from 2024 to 2034, so demand keeps outrunning the workforce.
- Open hours
The people who treat answer the phones.
Demand is rising faster than the workforce can fill it, so the same people on the treatment floor are expected to answer calls, and the phones lose.
- Within the hour
New patients call once.
When the front desk is mid-treatment or at lunch, the call goes to voicemail, and most people do not call a medical office back after one unanswered try. They dial the next clinic.
- Before the visit
Patients book online and shop on reviews.
Roughly three in four read reviews when choosing a provider, and most prefer to book online. A clinic with no after-hours response loses them before the first conversation.
- Every miss
No-shows drain the schedule.
Outpatient no-show and cancellation rates run from 10% to over 70%, and one missed slot is revenue you cannot get back that day.
The fix
How the Susanoo team and AI fix it
An AI employee answers and books, a managed team runs the no-show recovery and your reviews, all under one price.
AI employee
Picks up and books, live on the call
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Every referral, answered.
Answers every call, text, and web inquiry 24/7, including nights, weekends, and the lunch hours when your therapists are with patients, so no referral hits voicemail.
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Booked on the line.
Runs the intake on the spot, reason for visit, referral and insurance details, and books the evaluation straight into your calendar instead of leaving a callback for tomorrow.
Managed team
Runs no-show recovery and your listing
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Plans, finished.
Works no-shows and cancellations directly with confirmations, reminders, and rebooking, so empty slots refill and patients who go quiet get pulled back into care.
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Reputation, handled.
Requests reviews from happy patients and keeps your profile current, so the three in four patients checking reviews land on your schedule.
- Every call answered, 24/7
- Referrals booked the day they land
- No-shows followed up and rebooked
- A real person on your account
Your practice, 30 days from now.
- Every referral booked the day it comes in.
- The schedule full, with fewer no-shows eating your day.
- Patients who miss a session followed up before they drop off.
- Reviews climbing, so you show up first when patients search.
- And your therapists treating, not chasing the phone.
The difference
What changes when the whole practice runs as one system
Most clinics run on a phone, a calendar, and good intentions. Here is the gap between that and one connected system, across everything that brings patients in.
- The phone Calls roll to voicemail while therapists are on the floor. Every call answered, day or night.
- Speed A referral sits for days before anyone calls. Referrals booked the day they come in.
- Follow-up No-show and cancellation rates run as high as 73%. Reminders and rebooking keep patients on their plan.
- Your patients Patients drop off mid-plan with no one reaching out. A CRM that tracks every plan of care and chases the misses.
- Marketing Inquiries that never got booked simply leak away. Every lead worked, so referrals turn into evaluations.
- Reputation A thin review profile loses patients who shop on reviews. A review requested after a visit, and replies handled.
- Online presence No easy online booking, and many patients walk away. Booking captured through web and your profile, around the clock.
- Brand A scattered, inconsistent look across every channel. One consistent brand patients trust before they walk in.
- Scaling The setup breaks the day you add a therapist or a second location. One system that runs the same in every location.
See it in action
Happy to get you started. We can do an evaluation this week, I have Wednesday at 10am or Friday at 1pm. Which works for you?
Booked for Friday at 1pm. I have your referral and your number, and I will text you the intake paperwork and a reminder. See you Friday.
The math
A whole team for less than the cost of one employee.
Everything that keeps patients finishing their plan, under one price.
- AI receptionist that books referrals and evaluations, 24/7
- A managed team running reminders, rebooking, and no-show recovery
- Reviews requested after a visit, your Google profile kept current
- A CRM that tracks every plan of care and chases the misses
- Your listings and online presence, handled
- Reporting, plus a dedicated Account Executive
Hire it out
- Patient care coordinator Source: Glassdoor (USD)Payscale (CAD) $59,000$50,000
- Front-desk receptionist Source: Glassdoor (USD)Payscale (CAD) $42,000$37,000
- Follow-up and marketing Source: Glassdoor (USD)Payscale (CAD) $66,000$51,000
$167,000$138,000 a year
Susanoo
$48,000 a year
One subscription. The AI employee and the managed team, all of it.
Less than one of those salaries, and it never misses a referral.
The honest comparison
Why not just hire it out?
The honest comparison with the other ways clinics try to cover the phone.
Hire a receptionist
A salary plus benefits in a tight labor market, out some days, gone by close, and still nothing for nights, weekends, or lunch.
Use an answering service
Takes a message and hands you a callback list. It does not book the evaluation or chase a no-show back into care.
Susanoo
Answers every call 24/7, captures the referral, and books the evaluation on the line. Then the managed team runs reminders and rebooking.
Plugs into the tools you already run
Phone and SMS
Every call answered and every text replied to, day or night.
Calendar and scheduling
Evaluations and visits booked into your real availability, with no double-booking.
CRM and lead inbox
Every referral and web inquiry caught and logged the moment it lands.
Reviews
A review request after a visit, and replies to the ones you get.
Your risk, removed
The Promise
Install Guarantee
Your basics go live in 10 business days, or billing pauses until they are. And within 90 days, if it is not right for your practice, we rebuild it at no charge until it is.
Always-On Promise
A real person on your account responds fast. Your customers get an instant reply, day or night.
What happens next
From call to live in 10 business days.
- Day 0
Discovery Call, 15 minutes
We map where your practice is losing patients and exactly what we would build to stop it.
- 10 business days
We build and install
We connect it to the tools you already use and get your basics live in 10 business days. If we miss it, billing pauses until they are live.
Billing pauses until live - Ongoing
We run it with you
A dedicated Account Executive tunes it and reports, and within 90 days we rebuild anything that is not right for your practice.
90-day rebuild guarantee
Help every patient finish their plan.
- A map of where your practice is leaking patients, with the dollars attached to each gap.
- A specific plan for what we would build, end to end.
- The math against hiring, one price versus the roles you would staff.
The referrals you answer slowly go to the clinic that picked up, every day. We take on a limited number of practices a month, each with a dedicated Account Executive.