Worried pet owners call at every hour. Voicemail loses them.
When a pet is sick or hurt, owners call whoever picks up, and your team cannot be on the phone and in the exam room at once. Susanoo answers, books the visit, and handles the overflow so no client goes unanswered.
Built for veterinary practices whose phone is the front door and whose front desk is always stretched thin.
Free, 15 minutes. You leave with a map of where your practice is losing patients, even if you never hire us.
Live in 10 business days. We take on a limited number of practices a month.
The Problem
24 to 28% of calls to the average veterinary clinic go unanswered, up to 60% during the busiest hours.
When a pet is sick the owner calls down the list, and the first to answer gets the visit.
What We Do
- Answers every call.
- Books the visit.
- Reminds them so they show.
Sound familiar?
A dog swallows something it should not have on a Saturday and the owner calls three clinics. The one that answers gets the visit.
Your front desk is checking out a patient while three calls come in, and two roll to voicemail and never call back.
After-hours questions pile up overnight, and by morning some of those owners have already gone elsewhere.
What the 2026 data shows
Why veterinary practices are losing patients in 2026
We pulled the 2026 numbers on call response, after-hours demand, and capacity. Demand keeps rising while front desks stay stretched, and the worried owner books with whoever answers first.
24 to 28%
of calls to the average veterinary clinic go unanswered, climbing to 60% during the busiest hours.
85%
of callers will not call back after a missed call, so a dropped ring is usually a lost client.
90%
of appointments in many practices are still scheduled by phone, so the phone is the front door.
42%
of online appointments are booked out of hours, when the office line has gone quiet.
$47,000
recovered per location and a 38% cut in missed appointments when clinics stop dropping calls.
10%
projected growth in veterinarian employment from 2024 to 2034, much faster than average, so clinics get busier.
- Open hours
The front desk cannot answer every call.
Roughly a quarter of incoming calls go unanswered, and during peak mid-morning hours that share climbs much higher. Every ring that drops is a potential appointment walking out the door.
- Every miss
Pet owners do not call back.
When they reach voicemail or a long hold, the large majority dial the next clinic on Google instead of trying again, so a missed call is usually a lost client.
- After hours
Anxious owners go elsewhere overnight.
A real share of calls arrives outside business hours, and without coverage those owners go straight to an emergency competitor and often never come back.
- Rising demand
Busier clinics, harder to reach.
Pet spending and an aging pet population drive veterinarian employment up much faster than average, so clinics are busier and harder to reach at the same time.
The fix
How the Susanoo team and AI fix it
An AI employee answers and books, a managed team runs the follow-up, reminders, and your reviews, all under one price.
AI employee
Picks up and books, day or night
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Every call, answered.
Picks up on the first ring during the mid-morning rush, over lunch, after hours, and on weekends, so the quarter of calls that normally go unanswered get handled instead of going to a competitor.
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Booked, not phone tag.
Gathers the pet details and reason for visit, books the right appointment type in real time, and texts back missed callers in seconds to recover the owners who would never call back.
Managed team
Runs reminders, follow-up, and your listing
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Nobody slips.
Sends two-way text and call reminders to confirm or reschedule before a slot is wasted, and a sorry-we-missed-you follow-up brings forgetful owners back.
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Reputation, handled.
Watches reviews, follows up on leads, and keeps your profile current, so younger owners who judge clinics online choose yours before the first contact.
- Every call answered, 24/7
- Missed callers texted back in seconds
- Booked while the owner is on the line
- A real person on your account
Your practice, 30 days from now.
- Every call answered, even when every line is ringing at once.
- Missed callers texted back in seconds, before they call a competitor.
- The schedule full, with fewer no-shows eating your day.
- Reviews climbing, so you show up first when owners search.
- And your front desk focused on the room, not the phone.
The difference
What changes when the whole practice runs as one system
Most clinics run on a phone, a calendar, and good intentions. Here is the gap between that and one connected system, across everything that brings patients in.
- The phone A quarter of calls missed, and up to 60% during the rush. Every call answered, even when every line is busy.
- Speed A worried owner books with whoever answers first. First to answer, so the visit comes to you.
- Follow-up Missed callers never try again. Missed-call text-back recovers the owner in seconds.
- Your patients No-shows and empty slots quietly drain revenue. Reminders confirm or reschedule before a slot is wasted.
- Marketing After-hours inquiries vanish overnight. Every call answered, day or night, plus online booking.
- Reputation A weak online presence loses younger owners. A review requested after a visit, and replies handled.
- Online presence Hard to find, while owners judge clinics online first. Found first, with a current profile that earns the click.
- Brand A scattered, inconsistent look across every channel. One consistent brand owners trust before they walk in.
- Scaling The setup breaks the day you add a doctor or a second location. One system that runs the same in every location.
See it in action
That is worth getting checked, let's get her in. We have an opening today at 4:30pm or tomorrow at 9am. Which works?
Booked for 4:30pm today. I have your name, number, and your cat's name. I will text the address and a reminder. We will take good care of her.
The math
A whole team for less than the cost of one employee.
Everything that keeps the schedule full and no client unanswered, under one price.
- AI receptionist that answers and books, 24/7
- A managed team running reminders, follow-up, and missed-call recovery
- Reviews requested after a visit, your Google profile kept current
- A CRM that remembers every pet and owner
- Your listings and online presence, handled
- Reporting, plus a dedicated Account Executive
Hire it out
- Client service representative Source: Glassdoor (USD)Payscale (CAD) $43,000$37,000
- Front-desk receptionist Source: Glassdoor (USD)Payscale (CAD) $42,000$37,000
- Follow-up and marketing Source: Glassdoor (USD)Payscale (CAD) $66,000$51,000
$151,000$125,000 a year
Susanoo
$48,000 a year
One subscription. The AI employee and the managed team, all of it.
Less than one of those salaries, and it never misses a call.
The honest comparison
Why not just hire it out?
The honest comparison with the other ways practices try to cover the phone.
Hire a receptionist
A salary plus benefits in a tight labor market, out some days, gone by close, and still no coverage when every line rings at once.
Use an answering service
Takes a message and hands you a callback list. It does not book the visit or capture the pet and the concern.
Susanoo
Answers every call 24/7, captures the pet and the concern, and books the visit on the line. Then the managed team runs reminders and follow-up.
Plugs into the tools you already run
Phone and SMS
Every call answered and every text replied to, even when every line is busy.
Calendar and scheduling
Visits booked into your real availability, with no double-booking.
CRM and lead inbox
Every call and web inquiry caught and logged the moment it lands.
Reviews
A review request after a visit, and replies to the ones you get.
Your risk, removed
The Promise
Install Guarantee
Your basics go live in 10 business days, or billing pauses until they are. And within 90 days, if it is not right for your practice, we rebuild it at no charge until it is.
Always-On Promise
A real person on your account responds fast. Your customers get an instant reply, day or night.
What happens next
From call to live in 10 business days.
- Day 0
Discovery Call, 15 minutes
We map where your practice is losing patients and exactly what we would build to stop it.
- 10 business days
We build and install
We connect it to the tools you already use and get your basics live in 10 business days. If we miss it, billing pauses until they are live.
Billing pauses until live - Ongoing
We run it with you
A dedicated Account Executive tunes it and reports, and within 90 days we rebuild anything that is not right for your practice.
90-day rebuild guarantee
Answer every worried call.
- A map of where your practice is leaking patients, with the dollars attached to each gap.
- A specific plan for what we would build, end to end.
- The math against hiring, one price versus the roles you would staff.
The calls you miss go to the clinic down the road, every day. We take on a limited number of practices a month, each with a dedicated Account Executive.