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Colleges and institutes

Build the pipeline around the start date.

For colleges and institutes doing $500,000 or more a year with 2 to 49 users.

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Where it sticks

The program starts on a fixed date, and the decision takes weeks. Build the pipeline around both. Students pay a high one-off tuition for a program with a fixed start, so the work is a long decision, a cohort to fill and student services that support the cohort.

  • Sales: Advisors guide each prospect from memory, and you get pulled into every high-ticket conversation.

  • Marketing: Guides for applicants wait for a quiet week.

  • Operations: Intake dates, instructor schedules and student requests are handled in different places.

  • Software: Applications, program lists and student requests are not in one view.

  • AI: Program descriptions, the student handbook and the website drift apart between intakes.

What we build

  1. Sales:

    The CRM holds a pipeline for each intake, with stages from enquiry to applied to accepted to enrolled. We train your advisors to guide a conversation toward a decision, so you do not sit in every one. The CRM shows each prospect with its program, intake and stage.

  2. Marketing:

    We plan guides for applicants on each program, for you to approve.

  3. Operations:

    We build the intake calendar for each program, with written steps for each stage from acceptance to the first day, and your team is trained to follow them. Both appear as lines on your checklist.

  4. Software:

    On the 12-month term, the first build is an intake view for the principal, with seats filled against seats planned for each program, as counts.

  5. AI:

    AI drafts program descriptions and handbook sections from the registrar's notes, and the registrar signs off on each draft before it is used.

First 30 days

The first seven items on your checklist each come with a plain test.

  1. Access in week one: your website, calendar, accounting, payment tool and phone.

  2. Every program listed with its next intake dates and its seats planned.

  3. Your CRM running by day 10, with stages for each intake.

  4. Each program page read as an applicant would, with the open questions listed.

  5. Written steps from acceptance to the first day.

  6. Your advisors trained on the CRM and the conversation steps.

  7. An intake view agreed with the principal.

Tools and rules

Tools we connect: Stripe for payments, QuickBooks or Xero for the books, Google Calendar and Calendly for your calendar, Zoom for video calls, and your Google Business Profile listing and Facebook page.

Your student information system and admissions records stay where they are.

Tool names belong to their owners. Susanoo is not affiliated with them.

Provincial rules apply.

FAQs

My students decide over weeks. Can the system keep up?

The CRM keeps a stage and a last contact for each person, in each intake, so an advisor sees who is waiting.

Will you replace our admissions staff?

No. We train your advisors and build the pipeline they work in.

Can an advisor see which intake a prospect is in?

Yes. Each prospect sits in a program and an intake, with a stage beside it.

Can you promise enrolment numbers?

No. We do not promise outcomes. The intake view shows seats filled, so you can see where you stand.

Do you write guides for applicants?

Yes. We plan guides for applicants on each program, for you to approve.

Your first discovery call is free. After that, $500.

Book the discovery call

The price

Prices start at $5,000 a month

Prices in CAD, plus applicable taxes

See pricing

Our guarantees

If we fall behind, you stop paying.

  1. Day 1

    Work starts.

  2. Day 10

    Your CRM is running and your build is mapped.

  3. Day 30

    Every department running.

    Running means marketing, sales, operations, automation, AI and software are all working through your signed checklist.

  4. Day 90

    Full effect.

  1. The Done-For-You Guarantee

    Everything on your signed checklist gets done. Your checklist is built from your scope. If less than 70% of it is done by day 30, or by the end of any month, you stop paying until it is, and we keep working. Above 70%, we finish the rest at no extra charge.

  2. The One Less Hat Guarantee

    By day 90, every hat your roadmap hands to us is off your head, including your software running your business on the 12-month term. If one isn't, you stop paying until it is.

  3. The Right-Person Guarantee

    Don't click with a specialist? Tell us and we swap them within 5 business days. No charge, no limit, no reason needed.

Your part: the weekly call for the first 90 days, access to your tools in week one, approvals within 3 business days, your content and photos. Days we spend waiting on you don't count against us.

A billing pause covers your monthly fee. It doesn't cover ad spend, phone and text usage, tools in your name, or work quoted separately.

Full guarantee terms

Start free

Hand off your first hat this month.

Tell us your industry and which hats you wear, and you'll know what to hand off first.

Your first discovery call is free. After that, $500.