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What hiring costs, at the low end

The salary on an offer letter is only part of what a hire costs. This guide puts a floor under the number for seven roles, shows how we worked it out, and names every source, so the comparison is honest.

The seven roles are the ones behind a team that covers marketing, sales, operations, automation, AI and software: an account manager, a marketing specialist, a sales enablement specialist, an operations coordinator, an automation specialist, an AI specialist and a software developer.

How we worked it out

Low end of pay, statutory employer costs only, a floor not a full cost.

Low end of pay (the 10th percentile), not a typical hire: most cost more.

We took the low end of pay for each role from official wage data. In most cases, that is the 10th percentile. No official group carries these exact role titles, so each role is priced from the closest official group, named in its Sources entry. We then added the employer costs, as set out in the region block below.

Why the low end: we would rather understate the cost than overstate it. Most hires cost more.

The floor

What it costs to hire these seven roles yourself, full time.

Per role, a month, low end of pay (10th percentile), statutory employer costs only:

What it costs to hire these seven roles yourself, full time.
Role A month, Canada (Ontario) Official group
Account manager $3,735 Priced from this official group: NOC 11202 (Job Bank page "Advertising and promotions specialist")
Marketing specialist $3,735 Priced from this official group: NOC 11202 (Job Bank page "Advertising and promotions specialist")
Sales enablement specialist $4,763 Priced from this official group: NOC 11200 Human resources professionals
Operations coordinator $3,729 Priced from this official group: NOC 13100 Administrative officers
Automation specialist $6,235 Priced from this official group: NOC 21221 Business systems specialists
AI specialist $5,665 Priced from this official group: NOC 21232 Software developers and programmers
Software developer $4,040 Priced from this official group: NOC 21234 Web developers and programmers
Seven roles $31,902 a month

Canada (Ontario): official wages for 2023 to 2024 plus the employer share of CPP, CPP2 and EI, and nothing else, so it is a floor, not a full cost. Sources

The seven-role total, $31,902 a month, is the sum of the seven rounded rows.

Inputs and method: SRC-D1 to SRC-D6 (Job Bank wages), SRC-D7 (what "low" means), SRC-D8 to SRC-D10 (CRA 2026 rates). Each figure on this page links to its Sources entry.

Our specialists are shared across accounts, so this is what the same roles cost as your own staff.

Typical (median) cost for each role, on the same basis, is on the Sources page (SRC-D27 for Canada, SRC-D30 for the US). It is higher than the figures above.

What is left out

What the figure leaves out

The Canada figure counts pay and the employer share of CPP, CPP2 and EI. It does not count group benefits, workers' compensation premiums, other provincial payroll charges, recruiting, equipment, training or any pay above the low end.

The work that slips. While a seat is empty or the person is still learning, the work in that seat waits. Some of it does not get done.

Management. Someone has to hire, train, correct, and cover for that person. That someone is usually you.

Turnover. When a hire does not work out, you pay the whole bill again.

The point of the math

We did not write this to talk you out of hiring. We wrote it so the comparison is honest.

Susanoo is an outsourced team for small businesses. One account manager and six specialists run your marketing, sales, operations, automation, AI and software.

See what the plan includes and what it costs on the pricing page.

To work it out with your own hours, use the hiring cost calculator.

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