What it is
What is an outsourced marketing department, and what does it cover?
An outsourced marketing department is a team outside your business that plans and produces your marketing, so you do not hire each marketer yourself. It can cover social posts, a blog, guides and your website. The owner still decides what the business offers and does the selling. At Susanoo, paid advertising is a separate service.
This page is for service business owners doing $500,000 or more a year.
Looking for marketing work, or thinking of starting an agency? This page is for business owners buying marketing help, not for people looking for work.
Comparing it with a course, a template or a done for you service? See done for you marketing.
The basics
What is an outsourced marketing company?
An outsourced marketing company is a business that takes on marketing work for other businesses. You pay it to plan and produce the marketing, and you do not hire marketers yourself.
An outsourced marketing department goes one step further. It works as your marketing function: one team that plans, writes and publishes, instead of a list of separate jobs.
An outsourced marketing team for a small business
A small business may not have room for a full marketing staff. One marketer brings one person's skills, and you manage the work.
A team brings several skills under one plan. The writing, the website and the planning sit in one place.
What it covers
What it covers
A team like this can plan what goes out and write it.
- Social posts.
- Blog posts.
- Guides.
- Your website.
Ask any provider to list what is in and what is out.
At Susanoo, paid advertising sits outside this list. It has its own fee, and you pay the ad spend.
What stays yours
What stays with the owner
You decide what the business offers, and you give the final yes on anything published.
The selling stays with you.
A team writes better marketing when you share what you know about your customers.
Your options
How the options differ
- A hire: one marketer in the seat, and you brief and manage them.
- A freelancer: good for a slice of the work, and you hold the plan together.
- An agency: usually strong in marketing, and the rest of the business is yours to run.
- A fractional executive: senior marketing direction part time, and the writing may stay with you.
- An AI tool: drafts and sorts, and a person checks what comes out.
- Susanoo: runs marketing alongside five other departments, and you keep the selling.
This comparison is our own view, based on public information about each kind of option, last reviewed October 2026. It is not a survey of every provider, and your situation may differ.
What to ask
What to ask before you choose any provider
- Who writes the work?
- Who approves it before it goes out?
- What do I see each month?
- What is not included?
Cost depends on scope.
The Pricing page shows how Susanoo's plans work.
The team
How a team differs from one marketing provider
A single marketing provider covers marketing. Your sales material and your pipeline still need owners.
Susanoo puts marketing next to the other five departments.
One account manager and six specialists run your marketing, sales, operations, automation, AI and software.
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