Get your free roadmap

Optometry

Two rhythms, one team.

For optometry clinics with several practitioners, doing $500,000 or more a year with 2 to 49 users.

Get your free roadmapBook the discovery call

Where it sticks

Two rhythms, one team: a timed exam grid and an open optical counter. An exam hands over to a retail order for frames and lenses, with stock on a shelf, time at a lab and a pickup at the end. We write the steps for both sides.

  • Operations: The exam grid runs on the clock, the counter has no clock, and the same few people cover both.

  • Automation: The exam booking, the retail till and the stock count do not share what they know.

  • Sales: A frames and lenses estimate goes out late, and your team cannot close the sale without you.

What we build

  1. Operations:

    We write the cover steps for the counter during a full exam grid: who staffs it, who takes a walk-in and who covers whom. Nothing is built until you have signed them, and the training comes after. The signed cover steps sit on your checklist next to the training.

  2. Operations:

    We write the steps for stock counts and open orders, from the frame on the shelf to the pickup. Counts stay with your team, and the steps show who owns each stage.

  3. Sales:

    We build estimate templates for frames and lenses that carry your wording and your standard extras, and we train your team to sell at the counter without you. You approve each template before anyone uses it.

First 30 days

Four checklist items come first here, each with a plain test for "done".

  1. Week one access covers your phone numbers, website, listing profile, accounting tool and counter payment tool.

  2. The counter and exam-grid cover steps, written and signed by you.

  3. The stock and open-order steps, written.

  4. Counter staff and optometrists trained on the cover steps and the stock steps.

Tools and rules

Square or Stripe for card payments at the counter, QuickBooks or Xero for the books, Google Calendar for practitioner hours and Google Business Profile for your listing.

Your practice management software and your retail point of sale, including its stock, stay in place.

Tool names belong to their owners. Susanoo is not affiliated with them.

State rules apply.

FAQs

Can you handle exams and the optical counter together?

Both are written into the plan. Your systems stay in place, and we write the steps that sit between them.

Can you manage stock for us?

We write the stock steps, and the counts stay with your team.

Do you sell frames for us?

No. Your team sells. We build the estimate material and train people to use it.

Who minds the counter when the exam grid is full?

The cover steps name a person for each part of the day, and you sign them before anything is built.

I am the only optometrist in my clinic. Does this plan reach a clinic like mine?

Not yet. This plan is for clinics doing $500,000 or more a year with several practitioners and 2 to 49 users. You can still take the roadmap and the free guides.

Your first discovery call is free. After that, $500.

Book the discovery call

The price

Prices start at $5,000 a month

Prices in USD, plus applicable taxes

See pricing

Our guarantees

If we fall behind, you stop paying.

  1. Day 1

    Work starts.

  2. Day 10

    Your CRM is running and your build is mapped.

  3. Day 30

    Every department running.

    Running means marketing, sales, operations, automation, AI and software are all working through your signed checklist.

  4. Day 90

    Full effect.

  1. The Done-For-You Guarantee

    Everything on your signed checklist gets done. Your checklist is built from your scope. If less than 70% of it is done by day 30, or by the end of any month, you stop paying until it is, and we keep working. Above 70%, we finish the rest at no extra charge.

  2. The One Less Hat Guarantee

    By day 90, every hat your roadmap hands to us is off your head, including your software running your business on the 12-month term. If one isn't, you stop paying until it is.

  3. The Right-Person Guarantee

    Don't click with a specialist? Tell us and we swap them within 5 business days. No charge, no limit, no reason needed.

Your part: the weekly call for the first 90 days, access to your tools in week one, approvals within 3 business days, your content and photos. Days we spend waiting on you don't count against us.

A billing pause covers your monthly fee. It doesn't cover ad spend, phone and text usage, tools in your name, or work quoted separately.

Full guarantee terms

Start free

Hand off your first hat this month.

Tell us your industry and which hats you wear, and you'll know what to hand off first.

Your first discovery call is free. After that, $500.